UK Travel Site Crunch: Data Week End January 16 2010

January 18, 2010 By 2 Comments

Most popular travel websites in the UK for the week ending January 16 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk7.94%1
2Expedia.co.ukwww.expedia.co.uk7.47%2
3Thomas Cookwww.thomascook.com5.67%3
4lastminute.comwww.lastminute.com4.94%4
5First Choicewww.firstchoice.co.uk3.25%5
6TravelRepublic.co.ukwww.travelrepublic.co.uk3.22%6
7Cheapflights.co.ukwww.cheapflights.co.uk2.56%7
8travelsupermarket.comwww.travelsupermarket.com2.34%8
9On The Beachwww.otbeach.com1.97%-
10Travelzoo UKwww.travelzoo.co.uk1.95%9

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.32%1
2Booking.comwww.booking.com4.15%2
3TripAdvisorwww.tripadvisor.com3.22%3
4LateRooms.comwww.laterooms.co.uk2.44%5
5Travelodge UKwww.travelodge.co.uk2.41%4
6Hotels.comwww.hotels.com1.39%7
7Premier Innwww.premiertravelinn.com1.37%6
8InterContinental Hotels Groupwww.ichotelsgroup.com1.26%10
9HomeAway Holiday-Rentalswww.holiday-rentals.com1.24%8
10Owners Directwww.ownersdirect.co.uk1.20%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk22.87%1
2Ryanairwww.ryanair.com13.65%2
3British Airwayswww.britishairways.com9.43%3
4flybe.comwww.flybe.com5.54%4
5Jet2.comwww.jet2.com4.43%7
6bmibabywww.bmibaby.com4.33%6
7Virgin atlanticwww.virgin-atlantic.com4.17%5
8Monarch Airlineswww.flymonarch.com3.32%8
9Thomson Airwayswww.thomsonfly.com3.00%9
10Aer Linguswww.flyaerlingus.com2.12%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet1.06%68.29%32.71%1
2thomas cook0.87%16.88%83.12%3
3ryanair0.74%1.90%98.10%4
4google maps0.62%0.72%99.28%5
5national rail0.45%0.25%99.75%2
6aa route planner0.44%8.04%91.96%10
7first choice0.40%1.67%98.33%9
8trip advisor0.39%54.85%45.15%-
9thomson0.39%1.92%98.08%-
10train times0.38%0.61%99.39%6

NB: Data courtesy of Experian Hitwise

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Trackbacks

  1. Tweets that mention UK Travel Site Crunch: Data Week End January 16 2010 | Tnooz -- Topsy.com says:
    January 18, 2010 at 12:26 pm

    [...] This post was mentioned on Twitter by On The Beach, Kevin May. Kevin May said: Thomson still holding off Expedia in number one slot for the UK http://is.gd/6wtu1 [Tnooz] [...]

    Reply
  2. uberVU - social comments says:
    January 18, 2010 at 1:30 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by kevinlukemay: Thomson still holding off Expedia in number one slot for the UK http://is.gd/6wtu1 [Tnooz]…

    Reply

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