A quirk of fate and the intricacies of search engines has seen scandal-hungry web users probably bitterly disappointed to find themselves on the pages of a hotel revenue management and optimisation company.
RateTiger, part of the eRevMax hospitality technology business, is reporting an unexpected surge in traffic to its web site after details of Tiger Woods and his various dalliances with other women were revealed to the world in December 2009.
With Google searches for the golfing great increasing by 5,000% between November and December 2009, RateTiger has inevitably benefited from such frenetic activity.
The company says:
“Simply by typing in ‘Rate’ and ‘Tiger’, internet users can ‘Rate Tiger Woods’ mistresses’, ‘Rate Tiger Woods performance’, or optimise revenue with ‘RateTiger’.”
RateTiger isn’t the only travel company to see a chance to capitalise on the shock events involving Woods, although Spirit Airlines’s effort was rather more premeditated.
Not sure they benefited much from the increase in traffic. They have such a niche product and were receiving traffic that was totally off topic.
Anthony:
No I don’t think would have benefited at all from the extra traffic either. They are just being mischievous and highlighting how quirky search and bad luck (if you’re Tiger Woods) can be.