UK Travel Site Crunch: Data Week End January 23 2010

January 25, 2010 By 2 Comments

Most popular travel websites in the UK for the week ending January 23 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.09%1
2Expedia.co.ukwww.expedia.co.uk7.51%2
3Thomas Cookwww.thomascook.com5.97%3
4lastminute.comwww.lastminute.com4.97%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.66%6
6First Choicewww.firstchoice.co.uk3.00%5
7Cheapflights.co.ukwww.cheapflights.co.uk2.64%7
8travelsupermarket.comwww.travelsupermarket.com2.31%8
9On The Beachwww.otbeach.com2.02%9
10Travelzoo UKwww.travelzoo.co.uk1.95%10

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.51%1
2Booking.comwww.booking.com4.37%2
3TripAdvisorwww.tripadvisor.com3.06%3
4LateRooms.comwww.laterooms.co.uk2.50%4
5Travelodge UKwww.travelodge.co.uk2.05%5
6Premier Innwww.premiertravelinn.com1.46%7
7Hotels.comwww.hotels.com1.38%6
8InterContinental Hotels Groupwww.ichotelsgroup.com1.30%8
9HomeAway Holiday-Rentalswww.holiday-rentals.com1.21%9
10holidaylettings.co.ukwww.holidaylettings.co.uk1.20%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk20.54%1
2Ryanairwww.ryanair.com13.83%2
3British Airwayswww.britishairways.com8.95%3
4flybe.comwww.flybe.com6.19%4
5Jet2.comwww.jet2.com4.64%5
6bmibabywww.bmibaby.com4.60%6
7Virgin atlanticwww.virgin-atlantic.com4.33%7
8Monarch Airlineswww.flymonarch.com3.42%8
9Thomson Airwayswww.thomsonfly.com3.14%9
10TUIfly.comwww.tuifly.com2.52%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet0.92%66.64%33.36%1
2thomas cook0.85%1.79%98.21%2
3ryanair0.73%1.52%98.48%3
4google maps0.68%0.58%99.42%4
5aa route planner0.47%3.15%96.85%6
6first choice0.40%3.20%96.80%7
7thomson0.39%1.78%98.22%9
8national rail0.37%0.31%99.69%5
9travelodge0.37%32.44%67.56%-
10train times0.37%0.74%99.26%10

NB: Data courtesy of Experian Hitwise

Filed Under: Data Tagged With: ,

Trackbacks

  1. Tweets that mention UK Travel Site Crunch: Data Week End January 23 2010 | Tnooz -- Topsy.com says:
    January 26, 2010 at 12:34 am

    [...] This post was mentioned on Twitter by Kevin May, Social Mapping. Social Mapping said: UK Travel Site Crunch: Data Week End January 23 2010 http://ff.im/-eP3TB [...]

    Reply
  2. FlyBe website collapses - customers annoyed and in the dark | Tnooz says:
    February 1, 2010 at 4:25 pm

    [...] website is regularly one of the top five most visited airline sites in the UK [...]

    Reply

Speak Your Mind

*