Expedia has unveiled a new logo – an event usually of biblical proportions and almost guaranteed to get the advertising community to huff and puff over for a few days.
The new logo has, in the words of one ad creative and branding blog, lost the “playfulness” of the old version in favour of a “dull and generic” rendering of an aircraft. They’re not very happy with the fonts either.
Tnooz Node Tim Hughes also suggests it marks a newer image for a new decade – “a world of darker hues and serious companies”.
Little mention so far, however, has been made about the tagline: “Where you Book Matters”.
New Expedia branding – why taglines are more than just a few words
US Travel Site Crunch: Data Week End January 2 2010
Most popular travel websites in the US for the week ending January 2 2010.
Data includes Top Ten travel search terms and the Top Ten Agency, Airline and Destination/Accommodation sites.
Ex counter-terrorism official labels TSA rules ‘criminal negligence’ and calls for tech solutions

Former U.S. counter-terrorism official and frequent CNN guest Larry Johnson labels the new TSA security measures and the agency’s failure to impose a uniform security system as “criminal negligence.”
In a blog post, TSA Punts on Security, Johnson, co-founder of BERG Associates and former deputy director in the U.S. State Dept.’s Office of Counter Terrorism, says the TSA’s procedures, which went into effect Jan. 4, “likely increase the chance that terrorists will succeed in putting a bomb onboard an in-bound commercial airliner.”
In a phone interview, Johnson told Tnooz that the new TSA procedures for flights in-bound into the U.S. revert to the “absurd notion” of “threat-based security,” which was in place prior to 9/11 when the FAA had responsibility for airline security and tried to “play Kreskin to figure out where the threat came from.”
Five travel tech IPOs for 2010
If the global financial markets continue their recovery this year – or at least a return to 2008 levels – then the rumours about travel-related public listings may not be so wide of the mark.
The initial benefit of throwing the doors open to the world’s stock exchanges is a well-trodden path for travel firms as it gives the listed company access to growth capital from the outset, opportunity to create an acquisition warchest, ability to spread the equity base, and the chance to reward the best management and staff.
The big publicly listed online travel agencies have seen a strong return to 2008 levels during the latter part of 2009 and it now appears other tech and online travel firms are either weighing up their options or are in advanced stages.
The Week in Travel Tech – December 27 2009 to January 2 2010
What you missed on Tnooz this week, Sunday 26 December to Saturday 2 January 2010.
Read on to see the most commented articles, the most controversial topic, and every other article this week…
UK Travel Site Crunch: Data Week End January 2 2010
Most popular travel websites in the UK for the week ending January 2 2010.
Data includes Top Ten travel search terms and the Top Ten Agency, Airline and Destination/Accommodation sites.
Augmented Reality – oh really?
To many people this could be the next best thing. In truth Augmented Reality has been around for some time.
Originally deployed in a commercial environment by Sky Sports we have been exposed to it probably without know it.
The use of displays on playing fields via TV (for example showing the play in American Football) is a common indication.
New TSA security measures mean long-term changes for air travel
The TSA’s Christmas Day security directive, following the Northwest flight 253 terrorism incident, with its prohibitions against passengers roaming aircraft aisles or placing blankets in their laps during a flight’s approach, was a short-term response to an emergency situation and some of its elements were widely criticized.
But, starting Jan. 4, the TSA has dug in with “long-term, sustainable security measures,” which alter the flavor of the air-traveler experience for flights inbound to the U.S. for the forseeable future.
Some of the Christmas Day mandates about in-flight prohibitions, which drew such scorn, are dropped, but remain optional prohibitions at the discretion of the airlines and pilots.
TSA issues new security directives for all flights inbound to the U.S.
The TSA issued new security directives, effective Jan. 4, for all U.S. and international carriers with inbound flights to the U.S.
Here are the publicly available highlights from a statement the TSA sent to me:
* Every individual — i.e. 100% — flying into the U.S. and traveling from or through countries designated as state sponsors of terrorism “or other countries of interest” must go through “enhanced screening,” the TSA says in a statement.
However, despite today’s TSA statement about the new security directives, there was nothing as of 4:40 p.m. EST Jan. 3 about the new rules on the TSA website.










