In the fifth of a series of exclusive interviews, Tnooz Node Claude Benard meets Klaus Kohlmayr, director of IDeaS Advantage.
Kohlmayr discusses how hotels can improve their yield and revenue management systems, ancillary revenues and takes questions from readers via Twitter.
Talking Travel Tech – Klaus Kohlmayr of IDeaS
Online travel agencies notch hotel tax victory in Houston

Major U.S. online travel agencies picked up a victory on the hotel tax issue Jan. 20 when a district court judge issued a summary judgment, dismissing hotel occupancy tax claims brought by the City of Houston, Harris County and the Houston Sports Authority.
The defendants’ argued that the complaint should be dismissed because the OTAs do not control hotel inventory and the judge apparently agreed by dismissing the suit.
The ruling in Houston stands in contrast to a decision last fall in San Antonio, Texas, in a class-action lawsuit brought on behalf of 173 of the state’s municipalities. In that ruling, Expedia Inc., Priceline.com, Orbitz Worldwide and Travelocity were socked with a $20.6 million hotel occupancy tax tab as a federal jury concurred with the plaintiffs that the OTAs were “controlling hotels” when they offered rooms on a merchant model basis.
American Airlines still hasn’t signed Jetstream agreement with HP

Some five months after American Airlines’ parent company AMR Corp. signed a letter of intent with HP for it to develop a new passenger service system, Jetstream, for the airline, AMR chairman and CEO Gerard Arpey said Jan. 20 that the two parties have yet to sign a definitive agreement.
During AMR Corp.’s conference call about its fourth quarter 2009 earnings, in which the airline recorded a net loss of $344 million, Arpey said that the two parties have held detailed conversations about a definitive agreement, but haven’t “pushed it over the finish line.”
Arpey said AMR Corp. expects to reach a definitive agreement with HP in the “near future.”
Kayak’s booking role signals more travel industry convergence

In changing its traditional metasearch role, Kayak’s plan to facilitate bookings by collecting customer information highlights the transformation of various travel industry segments into a sometimes-seeming amorphous mass.
After all, Kayak, a travel metasearch and media company, intends to dabble in part of the consumer transaction, heretofore the turf of suppliers and travel agencies. And, by the way, Kayak also is getting involved in itinerary management — the fiefdom of TripIt, TripCase and Traxo, among others — with Kayak Trips.
Kayak actually is playing a leadership role and is differentiating itself in its plan for “assisted bookings” through its mobile app, in Private Sale and on its websites, but if it is successful and the other metasearch players follow, then we’ll begin to see a further blurring of roles among online travel agencies, suppliers and metasearch companies.
RoomAtlas builds event organising tool, plots mobile expansion
Father-son startup RoomAtlas has unveiled another highly practical piece of functionality to its site as it looks to build on its early and startling success.
The duo have built a tool which lets users select a location for an event, create a dedicated URL for the occasion and produce a customised map with hotel availability during the selected dates.
RoomAtlas launched in November 2009 and was praised not only for its inventiveness but ability to combine rates and availability from Expedia with TripAdvisor reviews on a single, Google Map-hosted page.
Trip Wars continue as TripIt launches Blackberry app
Another week, another trip and itinerary management website announcement – this time with bragging rights going to TripIt which has launched its Blackberry app this week.
The company says the new app will be free and its launch follows testing around the user base for a few months.
The app joins TripIt’s existing products for the iPhone and Android platforms.
Tiger Woods shenanigans worked out nicely for Rate Tiger travel technology firm
A quirk of fate and the intricacies of search engines has seen scandal-hungry web users probably bitterly disappointed to find themselves on the pages of a hotel revenue management and optimisation company.
RateTiger, part of the eRevMax hospitality technology business, is reporting a surge in traffic to its web site after details of Tiger Woods and his various dalliances with other women were revealed to the world in December 2009.
With Google searches for the golfing great increasing by 5,000% between November and December 2009, RateTiger has inevitably benefited from such frenetic activity.
Travel websites second to media companies for ease-of-use
A survey which may surprise many at the sharp end of usability and web design has found travel sites ranking behind only news and media sites for overall usability by consumers.
The poll by usability agency Webcredible of 1,000 consumers (around 40% US, 40% UK, 20% RotW) revealed just 9% found travel sites difficult to use, 2% behind news and media sites.
Languishing in last place were government and local authority websites with 34% of respondents slamming the sector’s range of websites for ease-of-use.
Expedia Inc. starts brand new Twitter account
Expedia Inc. — the parent company of Expedia.com, hotels.com, Hotwire, eLong, egencia, TripAdvisor and Venere, among others — launched a Twitter account Jan. 13.
In its first week, expediainc has tweeted three tweets about Haiti relief, why hoteliers should view online travel agencies as marketing vehicles [not mere booking engines] and an upcoming Expedia Media Solutions appearance at the American Lodging Investment Summit.
There’s not much excitement here yet, but Expedia Inc. is first dipping its toes into the water. Individual brands in the Expedia Inc. portfolio, including Expedia.com, which has more than 23,400 followers, have had Twitter accounts for some time.










