UK Travel Site Crunch: Data Week End January 30 2010

February 2, 2010 By 2 Comments

Most popular travel websites in the UK for the week ending January 30 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk7.92%1
2Expedia.co.ukwww.expedia.co.uk7.82%2
3Thomas Cookwww.thomascook.com5.76%3
4lastminute.comwww.lastminute.com5.09%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.61%5
6First Choicewww.firstchoice.co.uk2.91%6
7Cheapflights.co.ukwww.cheapflights.co.uk2.73%7
8travelsupermarket.comwww.travelsupermarket.com2.35%8
9on the Beachwww.otbeach.com2.03%9
10skyscannerwww.skyscanner.net1.91%-

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.44%1
2Booking.comwww.booking.com4.43%2
3TripAdvisorwww.tripadvisor.com3.29%3
4LateRooms.comwww.laterooms.co.uk2.57%4
5Travelodge UKwww.travelodge.co.uk2.30%5
6Premier Innwww.premiertravelinn.com1.58%6
7Hotels.comwww.hotels.com1.36%7
8InterContinental Hotels Groupwww.ichotelsgroup.com1.29%8
9HomeAway Holiday-Rentalswww.holiday-rentals.com1.21%9
10holidaylettings.co.ukwww.holidaylettings.co.uk1.15%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk21.37%1
2Ryanairwww.ryanair.com13.80%2
3British Airwayswww.britishairways.com8.89%3
4flybe.comwww.flybe.com7.10%4
5bmibabywww.bmibaby.com4.38%6
6Virgin atlanticwww.virgin-atlantic.com4.17%7
7Jet2.comwww.jet2.com4.13%5
8Monarch Airlineswww.flymonarch.com3.63%8
9Thomson Airwayswww.thomsonfly.com2.99%9
10TUIfly.comwww.tuifly.com2.64%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet0.92%64.49%35.51%1
2thomas cook0.75%1.72%98.28%2
3ryanair0.73%2.36%97.64%3
4google maps0.72%18.39%81.61%4
5aa route planner0.50%2.31%97.69%5
6train times0.39%0.60%99.60%10
7national rail0.39%0.27%99.73%8
8first choice0.38%3.56%96.44%6
9thomson0.37%2.22%97.78%7
10travelodge0.36%31.36%68.64%9

NB: Data courtesy of Experian Hitwise

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  1. Tweets that mention UK Travel Site Crunch: Data Week End January 30 2010 | Tnooz -- Topsy.com says:
    February 7, 2010 at 7:57 am

    [...] This post was mentioned on Twitter by Dennis Schaal, Barry Smith, Martin Leo Rivers, Hilde Frydnes, Kevin May and others. Kevin May said: Skyscanner pops back to the Top Ten – UK Travel Site Crunch http://ff.im/-ffXFT [Tnooz with @hitwise_uk data] [...]

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  2. uberVU - social comments says:
    February 10, 2010 at 1:00 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by socialmapping: UK Travel Site Crunch: Data Week End January 30 2010 http://ff.im/-ffXFT...

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