Comments on: HomeAway gets huge thumbs up for online strategic support for Super Bowl ad

By: PerfectPlaces to buy vacation rental sites from Weather Channel Interactive | Tnooz

Wed, 10 Feb 2010 17:21:06 +0000

[...] vacation-rental market has been seen as relatively hot, an up-and-comer, and got a lot of buzz with HomeAway’s Super Bowl ad on [...]

By: Dennis Schaal

Dennis Schaal — Wed, 10 Feb 2010 12:58:35 +0000

We’ll know in 6 months whether HomeAway’s Super Bowl ad and integrated marketing campaign was a success. Presumably its website traffic is up, but will it be able to engage and keep these drive-by users as customers. That, of course, is what it’s all about.

By: joanne

joanne — Wed, 10 Feb 2010 02:37:42 +0000

Hmm Kristin, you might want to do a little more research on advertising and marketing. The ad you described would have sunk the HomeAway company during the Superbowl.

Judging the impact of a national marketing campaign by your friend’s listing results is also missing the point.

That spot put an unknown brand and unknown category on the map – if your friends had marketing understanding they’d appreciate the efforts of HomeAway’s marketing team.

It was also a funny spot which worked in its favor

By: Kristin Zern

Kristin Zern — Mon, 08 Feb 2010 22:28:18 +0000

The ad itself did nothing to explain what HomeAway is all about. They wasted their money on the Griswald’s. Much better would have been to contrast 2 families: One stuffed into one hotel room and the other happily ensconced in a lovely house for half the price and a hundred times the comfort and privacy.

If it matters, neither I or any of my friends who list their vacation rentals on HomeAway have received any inquiries since Sunday. Sunday is usually a big day!

By: Tweets that mention HomeAway gets huge thumbs up for online strategic support for Super Bowl ad | Tnooz -- Topsy.com

Mon, 08 Feb 2010 21:49:53 +0000

[...] This post was mentioned on Twitter by Dennis Schaal, Joe Buhler, Kevin May, Vinocations, Tourism Currents and others. Tourism Currents said: RT @kevinlukemay: @HomeAway gets huge thumbs up for online strategic support for Super Bowl ad http://is.gd/7XP2Z [Tnooz] [...]

By: uberVU - social comments

uberVU - social comments — Mon, 08 Feb 2010 21:24:41 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by kevinlukemay: HomeAway gets huge thumbs up for online strategic support for Super Bowl ad http://is.gd/7XP2Z [Tnooz]…