UK Travel Site Crunch: Data Week End February 6 2010

February 10, 2010 By 3 Comments

Most popular travel websites in the UK for the week ending February 6 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.38%1
2Expedia.co.ukwww.expedia.co.uk7.90%2
3lastminute.comwww.lastminute.com5.30%3
4Thomas Cookwww.thomascook.com5.30%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.52%5
6First Choicewww.firstchoice.co.uk2.91%6
7Cheapflights.co.ukwww.cheapflights.co.uk2.72%7
8travelsupermarket.comwww.travelsupermarket.com2.36%8
9Skyscannerwww.skyscanner.net2.02%10
10on the Beachwww.otbeach.com1.97%9

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.59%1
2Booking.comwww.booking.com4.46%2
3TripAdvisorwww.tripadvisor.com3.08%3
4LateRooms.comwww.laterooms.co.uk2.71%4
5Travelodge UKwww.travelodge.co.uk2.46%5
6Premier Innwww.premiertravelinn.com1.55%6
7Hotels.comwww.hotels.com1.40%7
8InterContinental Hotels Groupwww.ichotelsgroup.com1.31%8
9Owners Directwww.ownersdirect.co.uk1.15%-
10HomeAway Holiday-Rentalswww.holiday-rentals.com1.15%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk21.59%1
2Ryanairwww.ryanair.com14.64%2
3British Airwayswww.britishairways.com10.66%3
4bmibabywww.bmibaby.com4.70%5
5Jet2.comwww.jet2.com4.44%7
6Virgin atlanticwww.virgin-atlantic.com4.36%6
7flybe.comwww.flybe.com4.36%4
8Monarch Airlineswww.flymonarch.com3.34%8
9Thomson Airwayswww.thomsonfly.com2.93%9
10flythomascook.comwww.flythomascook.com2.20%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet0.90%22.66%77.34%1
2ryanair0.81%1.38%98.62%3
3google maps0.72%48.17%51.83%4
4thomas cook0.68%5.53%94.47%2
5aa route planner0.48%2.46%97.54%5
6train times0.39%0.65%99.35%6
7national rail0.39%0.32%99.68%7
8travelodge0.37%26.98%73.02%10
9multimap0.35%19.68%80.32%-
10thomson0.35%2.21%97.79%9

NB: Data courtesy of Experian Hitwise

Filed Under: Data, News Tagged With: ,

Comments

  1. Always Outbound says:
    February 10, 2010 at 4:44 pm

    Interesting. Would also be interesting to know what was international vs within the UK. The travel search terms make me think mostly UK, but I wounder if that is a reasonable extrapolation.

    Reply

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  1. uberVU - social comments says:
    February 11, 2010 at 5:12 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by denschaal: RT @tnooznooz UK Travel Site Crunch: Data Week End February 6 2010 http://is.gd/84xWN...

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  2. The Week in Travel Tech - February 7 to February 13 2010 | Tnooz says:
    February 13, 2010 at 11:37 am

    [...] UK Travel Site Crunch: Data Week End February 6 2010 [...]

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