on 11 February 2010Most popular travel websites in Australia for the week ending February 6 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 12.16% 1
2 Flight Centre www.flightcentre.com.au 10.19% 2
3 Expedia Australia www.expedia.com.au 7.36% 3
4 Lastminute.com.au www.au.lastminute.com 5.80% 4
5 ZUJI Australia www.zuji.com 4.21% 8
6 Expedia www.expedia.com 3.50% 5
7 Airfares Flights Australia www.airfaresflights.com.au 3.00% 6
8 Best Flights www.bestflights.com.au 2.82% 7
9 EscapeTravel www.escapetravel.com.au 1.85% 9
10 travel.com.au www.travel.com.au 1.74% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.59% 1
2 TripAdvisor www.tripadvisor.com 4.78% 2
3 Totaltravel.com www.totaltravel.com 3.00% 3
4 StayZ www.stayz.com.au 2.65% 4
5 Booking.com www.booking.com 2.15% 5
6 ninemsn Travel travel.ninemsn.com.au 1.79% 6
7 myfun www.myfun.com.au 1.58% -
8 ExplorOz - 4WD Australia www.exploroz.com 1.49% 7
9 HotelClub www.hotelclub.net 1.48% 8
10 Hotels.com www.hotels.com 1.40% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Virgin Blue www.virginblue.com.au 22.60% 1
2 Qantas Airways www.qantas.com.au 20.94% 2
3 Jetstar www.jetstar.com 18.56% 3
4 Tiger Airways www.tigerairways.com 5.71% 4
5 AirAsia www.airasia.com 3.99% 5
6 Emirates www.emirates.com 2.92% 7
7 Singapore Airlines www.singaporeair.com 2.82% 6
8 Vaustralia www.vaustralia.com.au 1.68% 8
9 Air New Zealand www.airnz.co.nz 1.65% 9
10 Air New Zealand - Australia www.airnz.com.au 1.50% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.49% 40.74% 59.26% 1
2 virgin blue 0.96% 42.62% 57.38% 2
3 jetstar 0.95% 0.65% 99.35% 3
4 qantas 0.75% 6.26% 93.74% 4
5 maps 0.56% 45.50% 54.50% 5
6 flight centre 0.53% 53.78% 46.22% 6
7 where is 0.53% 0.26% 99.74% 9
8 webjet 0.51% 3.88% 96.12% 7
9 wotif 0.49% 0.06% 99.94% 10
10 google earth 0.47% 22.56% 72.44% 8
NB: Data courtesy of Experian Hitwise
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