Australia Travel Site Crunch: Data Week End February 13 2010

February 16, 2010 By 2 Comments

Most popular travel websites in Australia for the week ending February 13 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au12.36%1
2Flight Centrewww.flightcentre.com.au10.70%2
3Expedia Australiawww.expedia.com.au7.55%3
4Lastminute.com.auwww.au.lastminute.com6.22%4
5ZUJI Australiawww.zuji.com3.59%5
6Expediawww.expedia.com3.42%6
7Airfares Flights Australiawww.airfaresflights.com.au3.03%7
8Best Flightswww.bestflights.com.au2.76%8
9travel.com.auwww.travel.com.au1.92%10
10EscapeTravelwww.escapetravel.com.au1.77%9

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.39%1
2TripAdvisorwww.tripadvisor.com4.58%2
3Samoa Tourism Authoritywww.samoa.travel3.90%-
4Totaltravel.comwww.totaltravel.com3.14%3
5StayZwww.stayz.com.au2.57%4
6Booking.comwww.booking.com2.13%5
7ninemsn Traveltravel.ninemsn.com.au1.57%6
8HotelClubwww.hotelclub.net1.41%9
9ExplorOz - 4WD Australiawww.exploroz.com1.39%8
10Hotels.comwww.hotels.com1.31%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Virgin Bluewww.virginblue.com.au22.64%1
2Qantas Airwayswww.qantas.com.au20.53%2
3Jetstar Airwayswww.jetstar.com18.85%3
4Tiger Airwayswww.tigerairways.com5.47%4
5Singapore Airlineswww.singaporeair.com3.94%7
6AirAsiawww.airasia.com3.32%5
7Emirateswww.emirates.com2.94%6
8Air New Zealandwww.airnz.co.nz1.74%9
9Air New Zealand - Australiawww.airnz.com.au1.60%10
10Vaustraliawww.vaustralia.com.au1.55%8

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.47%44.67%55.33%1
2virgin blue0.94%44.25%55.75%2
3jetstar0.91%0.77%99.23%3
4qantas0.68%4.71%95.29%4
5maps0.58%45.56%54.44%5
6webjet0.57%3.34%96.66%8
7where is0.54%0.17%99.83%7
8flight centre0.52%54.02%43.98%6
9wotif0.52%0.00%100%9
10google earth0.46%27.17%72.83%10

NB: Data courtesy of Experian Hitwise

Filed Under: Data Tagged With: ,

Trackbacks

  1. WotFlight - Fighting talk from Wotif as it targets flights, aiming for hotel repeat | Tnooz says:
    February 17, 2010 at 11:25 am

    [...] is now one very few businesses to dominate a market instead of Expedia-owned TripAdvisor in accommodation rankings on Hitwise, courtesy of its running start and strong brand in [...]

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  2. Australia Travel Site Crunch: Data Week End March 6 2010 « SpinWeb NZ says:
    March 10, 2010 at 11:07 pm

    [...] · Australia Travel Site Crunch: Data Week End February 13 2010 [...]

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