Most popular travel websites in the UK for the week ending February 13 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 8.01% 1
2 Expedia.co.uk www.expedia.co.uk 7.88% 2
3 lastminute.com www.lastminute.com 5.60% 3
4 Thomas Cook www.thomascook.com 5.14% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.35% 5
6 Expedia www.expedia.com 3.25% -
7 First Choice www.firstchoice.co.uk 2.74% 6
8 Cheapflights.co.uk www.cheapflights.co.uk 2.69% 7
9 travelsupermarket.com www.travelsupermarket.com 2.28% 8
10 skyscanner www.skyscanner.net 1.95% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 tripadvisor.co.uk www.tripadvisor.co.uk 6.57% 1
2 Booking.com www.booking.com 4.64% 2
3 TripAdvisor www.tripadvisor.com 2.98% 3
4 LateRooms.com www.laterooms.co.uk 2.89% 4
5 Travelodge UK www.travelodge.co.uk 2.15% 5
6 Premier Inn www.premiertravelinn.com 1.73% 6
7 Hotels.com www.hotels.com 1.36% 7
8 InterContinental Hotels Group www.ichotelsgroup.com 1.32% 8
9 Owners Direct www.ownersdirect.co.uk 1.11% 9
10 holidaylettings.co.uk www.holidaylettings.co.uk 1.11% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.co.uk 20.93% 1
2 Ryanair www.ryanair.com 15.39% 2
3 British Airways www.britishairways.com 9.94% 3
4 flybe.com www.flybe.com 6.26% 7
5 Jet2.com www.jet2.com 4.34% 5
6 Virgin atlantic www.virgin-atlantic.com 4.22% 6
7 bmibaby.com www.bmibaby.com 4.04% 4
8 Monarch Airlines www.flymonarch.com 3.44% 8
9 Thomson Airways www.thomsonfly.com 2.77% 9
10 flythomascook.com www.flythomascook.com 2.08% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 easyjet 0.88% 23.85% 76.15% 1
2 ryanair 0.77% 1.10% 98.90% 2
3 google maps 0.74% 48.65% 51.35% 3
4 thomas cook 0.63% 5.44% 94.56% 4
5 aa route planner 0.49% 2.57% 97.43% 5
6 train times 0.44% 0.83% 99.17% 6
7 national rail 0.42% 0.43% 99.57% 7
8 travelodge 0.38% 31.38% 68.62% 8
9 multimap 0.36% 8.97% 91.03% 9
10 google earth 0.34% 4.61% 95.39% -
NB: Data courtesy of Experian Hitwise
