UK Travel Site Crunch: Data Week End February 20 2010

February 22, 2010 By 3 Comments

Most popular travel websites in the UK for the week ending February 20 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk7.89%2
2Thomsonwww.thomson.co.uk7.44%1
3lastminute.comwww.lastminute.com5.47%3
4Thomas Cookwww.thomascook.com5.19%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.45%5
6Expediawww.expedia.com3.12%6
7Cheapflights.co.ukwww.cheapflights.co.uk2.74%8
8First Choicewww.firstchoice.co.uk2.58%7
9travelsupermarket.comwww.travelsupermarket.com2.26%9
10skyscannerwww.skyscanner.net2.00%10

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.53%1
2Booking.comwww.booking.com4.57%2
3TripAdvisorwww.tripadvisor.com3.00%3
4LateRooms.comwww.laterooms.co.uk2.81%4
5Travelodge UKwww.travelodge.co.uk2.53%5
6Premier Innwww.premiertravelinn.com1.67%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.32%8
8Hotels.comwww.hotels.com1.27%7
9Owners Directwww.ownersdirect.co.uk1.08%9
10Holiday Lettingswww.holidaylettings.co.uk1.05%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk20.99%1
2Ryanairwww.ryanair.com15.85%2
3British Airwayswww.britishairways.com8.33%3
4Flybewww.flybe.com7.42%4
5bmibabywww.bmibaby.com4.87%7
6Jet2.comwww.jet2.com4.23%5
7Virgin atlanticwww.virgin-atlantic.com4.14%6
8monarch.co.ukwww.flymonarch.com3.46%8
9Thomson Airwayswww.thomsonfly.com2.76%9
10flythomascook.comwww.flythomascook.com2.11%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet0.87%37.87%62.13%1
2ryanair0.77%1.25%98.75%2
3google maps0.73%45.58%54.42%3
4thomas cook0.62%9.56%90.44%4
5aa route planner0.53%2.09%97.91%5
6train times0.51%0.79%99.21%6
7national rail0.48%0.23%99.77%7
8travelodge0.39%31.52%68.48%8
9multimap0.37%0.25%99.75%9
10google earth0.34%4.17%95.83%10

NB: Data courtesy of Experian Hitwise

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Comments

  1. silvia says:
    March 10, 2010 at 2:39 am

    You should also include Southall Travel in your list.
    As it is one of the famous travel website of UK.

    Reply
  2. Kevin May Kevin May says:
    March 10, 2010 at 2:42 am

    @silvia – we would love to include Southall Travel… but only when it hits the Top Ten websites determined by traffic share from Hitwise.

    Reply

Trackbacks

  1. uberVU - social comments says:
    February 22, 2010 at 12:24 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by MelwoodBaz: RT @kevinlukemay: Expedia finally regains top web spot in the UK ahead of Thomson – Date Crunch http://tinyurl.com/y9gzg6j [Tnooz]…

    Reply

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