Most popular travel websites in the US for the week ending February 20 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 15.14% 1
2 Travelocity www.travelocity.com 8.72% 2
3 priceline.com www.priceline.com 8.18% 3
4 Orbitz www.orbitz.com 6.85% 4
5 Hotwire www.hotwire.com 5.08% 5
6 Yahoo! Travel travel.yahoo.com 4.80% 6
7 cheapoair.com www.cheapoair.com 4.29% 7
8 Lowfares.com www.lowfares.com 3.25% 8
9 Kayak www.kayak.com 3.20% -
10 bookingbuddy www.bookingbuddy.com 3.20% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 6.32% 1
2 Hotels.com www.hotels.com 2.49% 2
3 InterContinental Hotels Group www.ichotelsgroup.com 2.25% 3
4 Marriott International www.marriott.com 2.21% 3
5 Carnival Cruise Lines www.carnival.com 1.70% 5
6 Best Western International www.bestwestern.com 1.62% 8
7 Walt Disney World disneyworld.disney.go.com 1.60% 7
8 Vacation Rentals by Owner www.vrbo.com 1.38% 9
9 Hilton Hotels Online www.hilton.com 1.34% 6
10 BookIt.com www.bookit.com 1.28% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 22.26% 1
2 Delta Air Lines www.delta.com 13.32% 2
3 American Airlines www.aa.com 9.68% 3
4 Continental Airlines www.continental.com 5.94% 4
5 JetBlue Airways www.jetblue.com 5.92% 5
6 AirTran Airways www.airtran.com 5.47% 6
7 United Airlines www.united.com 5.23% 7
8 US Airways www.usairways.com 3.86% 8
9 Allegiant Air www.allegiantair.com 3.52% 9
10 Alaska Airlines and Horizon Air www.alaskaair.com 2.94% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 3.13% 6.29% 93.71% 1
2 mapquest driving directions 1.64% 1.29% 98.71% 2
3 google maps 1.19% 5.25% 94.75% 3
4 maps 0.86% 8.00% 92.00% 5
5 southwest airlines 0.85% 11.07% 88.93% 4
6 map quest 0.60% 0.00% 100% 8
7 google earth 0.58% 5.28% 94.72% 6
8 expedia 0.52% 27.45% 72.55% 9
9 travelocity 0.51% 27.62% 72.38% -
10 cheap flights 0.50% 28.04% 71.96% 7
NB: Data courtesy of Experian Hitwise
