Australia Travel Site Crunch: Data Week End February 20 2010

February 23, 2010 By Leave a Comment

Most popular travel websites in Australia for the week ending February 20 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au12.20%1
2Flight Centrewww.flightcentre.com.au11.24%2
3Expedia Australiawww.expedia.com.au7.22%3
4Lastminute.com.auwww.au.lastminute.com6.26%4
5Expediawww.expedia.com3.41%6
6ZUJI Australiawww.zuji.com3.29%5
7Airfares Flights Australiawww.airfaresflights.com.au2.91%7
8Best Flightswww.bestflights.com.au2.77%8
9travel.com.auwww.travel.com.au1.79%9
10EscapeTravelwww.escapetravel.com.au1.66%10

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.78%1
2TripAdvisorwww.tripadvisor.com4.86%2
3Totaltravel.comwww.totaltravel.com2.97%4
4Stayzwww.stayz.com.au2.84%5
5Booking.comwww.booking.com2.29%6
6Hotels.comwww.hotels.com1.51%10
7ExplorOz - 4WD Australiawww.exploroz.com1.48%9
8ninemsn Traveltravel.ninemsn.com.au1.40%7
9HotelClubwww.hotelclub.net1.38%9
10Australian Explorerwww.australianexplorer.com1.24%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantas Airwayswww.qantas.com.au23.03%2
2Virgin Bluewww.virginblue.com.au22.82%1
3Jetstar Airwayswww.jetstar.com16.84%3
4Tiger Airwayswww.tigerairways.com6.13%4
5AirAsiawww.airasia.com3.73%6
6Emirateswww.emirates.com3.39%7
7Singapore Airlineswww.singaporeair.com2.53%5
8Air New Zealandwww.airnz.co.nz1.62%8
9Vaustraliawww.vaustralia.com.au1.56%10
10Air New Zealand - Australiawww.airnz.com.au1.47%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.50%39.18%60.82%1
2virgin blue0.96%41.23%58.77%2
3jetstar0.93%0.73%99.27%3
4qantas0.70%3.70%96.30%4
5webjet0.68%2.15%97.85%6
6flight centre0.56%53.17%46.83%8
7maps0.56%45.60%54.40%5
8where is0.54%0.06%99.94%7
9wotif0.52%0.06%99.94%9
10vancouver 20100.48%4.35%95.65%-

NB: Data courtesy of Experian Hitwise

Related posts:

  1. Australia Travel Site Crunch: Data Week End February 13 2010
  2. Australia Travel Site Crunch: Data Week End February 6 2010
  3. US Travel Site Crunch: Data Week End February 13 2010
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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