Most popular travel websites in the UK for the week ending February 27 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.uk www.expedia.co.uk 8.20% 1
2 Thomson www.thomson.co.uk 7.40% 2
3 lastminute.com www.lastminute.com 5.50% 3
4 Thomas Cook www.thomascook.com 5.38% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.61% 5
6 Cheapflights.co.uk www.cheapflights.co.uk 2.83% 7
7 First Choice www.firstchoice.co.uk 2.62% 8
8 travelsupermarket.com www.travelsupermarket.com 2.24% 9
9 skyscanner www.skyscanner.net 2.08% 10
10 on the Beach www.otbeach.com 1.94% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 tripadvisor.co.uk www.tripadvisor.co.uk 6.68% 1
2 Booking.com www.booking.com 4.60% 2
3 TripAdvisor www.tripadvisor.com 2.97% 3
4 LateRooms.com www.laterooms.co.uk 2.84% 4
5 Travelodge UK www.travelodge.co.uk 2.80% 5
6 Premier Inn www.premiertravelinn.com 1.62% 6
7 InterContinental Hotels Group www.ichotelsgroup.com 1.32% 7
8 Hotels.com www.hotels.com 1.26% 8
9 Owners Direct www.ownersdirect.co.uk 1.15% 9
10 Holiday Lettings www.holidaylettings.co.uk 1.10% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.co.uk 20.40% 1
2 Ryanair www.ryanair.com 15.78% 2
3 Flybe www.flybe.com 9.89% 4
4 British Airways www.britishairways.com 8.22% 3
5 bmibaby www.bmibaby.com 4.21% 5
6 Virgin atlantic www.virgin-atlantic.com 4.05% 7
7 Jet2.com www.jet2.com 3.80% 6
8 Monarch.co.uk www.flymonarch.com 3.31% 8
9 Thomson Airways www.thomsonfly.com 2.62% 9
10 KLM Royal Dutch Airlines www.klm.com 2.15% -
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 easyjet 0.87% 12.27% 87.73% 1
2 ryanair 0.81% 0.99% 99.01% 2
3 google maps 0.69% 44.65% 55.35% 3
4 thomas cook 0.65% 5.68% 94.32% 4
5 aa route planner 0.52% 2.09% 97.91% 5
6 national rail 0.44% 0.36% 99.64% 7
7 train times 0.43% 0.64% 99.36% 6
8 travelodge 0.42% 23.55% 76.44% 8
9 multimap 0.37% 8.74% 91.26% 9
10 google earth 0.32% 4.47% 95.53% 10
NB: Data courtesy of Experian Hitwise
