Most popular travel websites in the US for the week ending February 20 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 15.05% 1
2 priceline.com www.priceline.com 8.14% 3
3 Travelocity www.travelocity.com 8.12% 2
4 Orbitz www.orbitz.com 6.74% 4
5 Yahoo! Travel travel.yahoo.com 5.90% 6
6 Hotwire www.hotwire.com 4.85% 5
7 cheapoair.com www.cheapoair.com 4.24% 7
8 bookingbuddy www.bookingbuddy.com 3.77% 10
9 Kayak www.kayak.com 3.45% 9
10 Lowfares.com www.lowfares.com 3.19% 8
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 5.94% 1
2 Best Western International www.bestwestern.com 3.12% 6
3 Hotels.com www.hotels.com 2.41% 2
4 Marriott International www.marriott.com 2.21% 4
5 InterContinental Hotels Group www.ichotelsgroup.com 2.08% 3
6 Carnival Cruise Lines www.carnival.com 1.70% 5
7 Walt Disney World disneyworld.disney.go.com 1.54% 7
8 Hilton Hotels Online www.hilton.com 1.35% 9
9 Vacation Rentals by Owner www.vrbo.com 1.34% 8
10 National Park Service www.nps.gov 1.27% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 20.93% 1
2 Delta Air Lines www.delta.com 13.43% 2
3 American Airlines www.aa.com 9.45% 3
4 JetBlue Airways www.jetblue.com 6.69% 5
5 Continental Airlines www.continental.com 6.42% 4
6 AirTran Airways www.airtran.com 5.44% 6
7 United Airlines www.united.com 5.31% 7
8 US Airways www.usairways.com 4.26% 8
9 Allegiant Air www.allegiantair.com 3.45% 9
10 Alaska Airlines and Horizon Air www.alaskaair.com 2.74% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 2.72% 5.78% 94.22% 1
2 mapquest driving directions 1.35% 3.84% 96.16% 2
3 google maps 1.15% 11.20% 88.80% 3
4 maps 0.89% 10.08% 89.92% 4
5 southwest airlines 0.72% 12.83% 87.17% 5
6 map quest 0.57% 0.37% 99.63% 6
7 google earth 0.53% 9.08% 90.92% 7
8 expedia 0.46% 27.59% 72.41% 8
9 delta airlines 0.42% 15.82% 84.18% -
10 cheap flights 0.40% 22.97% 77.03% 10
NB: Data courtesy of Experian Hitwise
