on 03 March 2010Most popular travel websites in Australia for the week ending February 27 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 13.77% 1
2 Flight Centre www.flightcentre.com.au 11.77% 2
3 Expedia Australia www.expedia.com.au 7.28% 3
4 Lastminute.com.au www.au.lastminute.com 5.99% 4
5 Expedia www.expedia.com 3.13% 5
6 ZUJI Australia www.zuji.com 3.05% 6
7 Airfares Flights Australia www.airfaresflights.com.au 2.91% 7
8 Best Flights www.bestflights.com.au 2.80% 8
9 Travelzoo Australia www.travelzoo.com.au 2.21% -
10 travel.com.au www.travel.com.au 1.88% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.58% 1
2 TripAdvisor www.tripadvisor.com 4.77% 2
3 Stayz www.stayz.com.au 2.90% 4
4 Totaltravel.com www.totaltravel.com 2.86% 3
5 Booking.com www.booking.com 2.31% 5
6 ExplorOz - 4WD Australia www.exploroz.com 1.46% 7
7 HotelClub www.hotelclub.net 1.42% 9
8 Hotels.com www.hotels.com 1.28% 6
9 Australian Explorer www.australianexplorer.com 1.27% 10
10 ninemsn Travel travel.ninemsn.com.au 1.20% 8
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Virgin Blue www.virginblue.com.au 22.02% 2
2 Qantas Airways www.qantas.com.au 20.61% 1
3 Jetstar Airways www.jetstar.com 17.97% 3
4 Tiger Airways www.tigerairways.com 6.77% 4
5 AirAsia www.airasia.com 4.05% 5
6 Emirates www.emirates.com 2.77% 6
7 Singapore Airlines www.singaporeair.com 2.51% 7
8 Air New Zealand - Australia www.airnz.com.au 2.07% 8
9 Vaustralia www.vaustralia.com.au 1.99% 9
10 Air New Zealand www.airnz.co.nz 1.64% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.54% 38.86% 61.14% 1
2 virgin blue 0.90% 41.14% 58.86% 2
3 jetstar 0.89% 2.59% 97.41% 3
4 qantas 0.68% 1.34% 98.66% 4
5 vancouver 2010 0.67% 1.13% 98.87% 10
6 webjet 0.63% 0.03% 99.97% 5
7 maps 0.53% 41.18% 58.82% 7
8 flight centre 0.53% 53.18% 46.82% 6
9 where is 0.50% 0.25% 99.75% 8
10 wotif 0.47% 0.06% 99.94% 9
NB: Data courtesy of Experian Hitwise
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