Most popular travel websites in the UK for the week ending March 6 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.uk www.expedia.co.uk 8.22% 1
2 Thomson www.thomson.co.uk 8.22% 2
3 lastminute.com www.lastminute.com 5.49% 3
4 Thomas Cook www.thomascook.com 5.22% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.48% 5
6 First Choice www.firstchoice.co.uk 2.80% 7
7 Cheapflights.co.uk www.cheapflights.co.uk 2.79% 6
8 travelsupermarket.com www.travelsupermarket.com 2.23% 8
9 skyscanner www.skyscanner.net 2.19% 9
10 on the Beach www.otbeach.com 2.02% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 tripadvisor.co.uk www.tripadvisor.co.uk 6.79% 1
2 Booking.com www.booking.com 4.51% 2
3 LateRooms.com www.laterooms.co.uk 2.86% 4
4 TripAdvisor www.tripadvisor.com 2.77% 3
5 Travelodge UK www.travelodge.co.uk 2.52% 5
6 Premier Inn www.premiertravelinn.com 1.68% 6
7 InterContinental Hotels Group www.ichotelsgroup.com 1.33% 7
8 Hotels.com www.hotels.com 1.29% 8
9 Owners Direct www.ownersdirect.co.uk 1.09% 9
10 Holiday Lettings www.holidaylettings.co.uk 1.07% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.co.uk 20.68% 1
2 Ryanair www.ryanair.com 15.98% 2
3 Flybe www.flybe.com 8.02% 3
4 British Airways www.britishairways.com 7.88% 4
5 bmibaby www.bmibaby.com 4.82% 5
6 Jet2.com www.jet2.com 4.12% 7
7 Virgin atlantic www.virgin-atlantic.com 3.60% 6
8 Monarch.co.uk www.flymonarch.com 3.49% 8
9 Thomson Airways www.thomsonfly.com 2.71% 9
10 KLM Royal Dutch Airlines www.klm.com 2.05% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 easyjet 0.85% 12.76% 87.24% 1
2 ryanair 0.80% 1.66% 98.34% 2
3 google maps 0.70% 39.24% 60.76% 3
4 thomas cook 0.62% 2.51% 97.49% 4
5 aa route planner 0.57% 2.11% 97.89% 5
6 national rail 0.45% 0.23% 99.77% 6
7 train times 0.45% 0.55% 99.45% 7
8 travelodge 0.41% 26.79% 73.21% 8
9 multimap 0.38% 20.14% 79.86% 9
10 tfl 0.32% 0.12% 99.88% -
NB: Data courtesy of Experian Hitwise











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