UK Travel Site Crunch: Data Week End March 6 2010

Most popular travel websites in the UK for the week ending March 6 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk8.22%1
2Thomsonwww.thomson.co.uk8.22%2
3lastminute.comwww.lastminute.com5.49%3
4Thomas Cookwww.thomascook.com5.22%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.48%5
6First Choicewww.firstchoice.co.uk2.80%7
7Cheapflights.co.ukwww.cheapflights.co.uk2.79%6
8travelsupermarket.comwww.travelsupermarket.com2.23%8
9skyscannerwww.skyscanner.net2.19%9
10on the Beachwww.otbeach.com2.02%10

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.79%1
2Booking.comwww.booking.com4.51%2
3LateRooms.comwww.laterooms.co.uk2.86%4
4TripAdvisorwww.tripadvisor.com2.77%3
5Travelodge UKwww.travelodge.co.uk2.52%5
6Premier Innwww.premiertravelinn.com1.68%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.33%7
8Hotels.comwww.hotels.com1.29%8
9Owners Directwww.ownersdirect.co.uk1.09%9
10Holiday Lettingswww.holidaylettings.co.uk1.07%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk20.68%1
2Ryanairwww.ryanair.com15.98%2
3Flybewww.flybe.com8.02%3
4British Airwayswww.britishairways.com7.88%4
5bmibabywww.bmibaby.com4.82%5
6Jet2.comwww.jet2.com4.12%7
7Virgin atlanticwww.virgin-atlantic.com3.60%6
8Monarch.co.ukwww.flymonarch.com3.49%8
9Thomson Airwayswww.thomsonfly.com2.71%9
10KLM Royal Dutch Airlineswww.klm.com2.05%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet0.85%12.76%87.24%1
2ryanair0.80%1.66%98.34%2
3google maps0.70%39.24%60.76%3
4thomas cook0.62%2.51%97.49%4
5aa route planner0.57%2.11%97.89%5
6national rail0.45%0.23%99.77%6
7train times0.45%0.55%99.45%7
8travelodge0.41%26.79%73.21%8
9multimap0.38%20.14%79.86%9
10tfl0.32%0.12%99.88%-

NB: Data courtesy of Experian Hitwise

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