Most popular travel websites in the US for the week ending March 6 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia www.expedia.com 15.23% 1
2 Travelocity www.travelocity.com 8.52% 3
3 priceline.com www.priceline.com 8.22% 2
4 Orbitz www.orbitz.com 6.95% 4
5 Yahoo! Travel travel.yahoo.com 5.20% 5
6 Hotwire www.hotwire.com 4.97% 6
7 cheapoair.com www.cheapoair.com 4.25% 7
8 bookingbuddy www.bookingbuddy.com 3.55% 8
9 Kayak www.kayak.com 3.34% 9
10 Cheap Tickets www.cheaptickets.com 3.21% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 6.16% 1
2 Hotels.com www.hotels.com 2.60% 3
3 Best Western International www.bestwestern.com 2.55% 2
4 InterContinental Hotels Group www.ichotelsgroup.com 2.31% 5
5 Marriott International www.marriott.com 2.25% 4
6 Walt Disney World disneyworld.disney.go.com 1.59% 7
7 Hilton Hotels Online www.hilton.com 1.52% 8
8 Carnival Cruise Lines www.carnival.com 1.44% 6
9 Vacation Rentals by Owner www.vrbo.com 1.41% 9
10 BookIt.com www.bookit.com 1.28% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 20.92% 1
2 Delta Air Lines www.delta.com 13.45% 2
3 American Airlines www.aa.com 9.47% 3
4 JetBlue Airways www.jetblue.com 7.02% 5
5 Continental Airlines www.continental.com 6.33% 4
6 AirTran Airways www.airtran.com 5.82% 6
7 United Airlines www.united.com 5.18% 7
8 US Airways www.usairways.com 3.96% 8
9 Allegiant Air www.allegiantair.com 3.39% 9
10 Spirit Airlines www.spiritair.com 3.00% -
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 2.77% 6.71% 93.29% 1
2 mapquest driving directions 1.47% 1.45% 98.55% 2
3 google maps 1.18% 3.81% 96.19% 3
4 maps 0.86% 6.39% 93.11% 4
5 southwest airlines 0.74% 11.10% 88.90% 5
6 google earth 0.53% 6.52% 93.48% 7
7 map quest 0.53% 0.18% 99.82% 6
8 expedia 0.46% 27.63% 72.37% 8
9 travelocity 0.43% 26.28% 73.78% -
10 cheap flights 0.41% 28.18% 10
NB: Data courtesy of Experian Hitwise
