Comments on: Singapore shifts emphasis to consumer with YourSingapore launch

By: The Week in Travel Tech - March 7 to March 13 2010 | Tnooz

The Week in Travel Tech - March 7 to March 13 2010 | Tnooz — Sat, 13 Mar 2010 16:46:32 +0000

[...] Singapore shifts emphasis to consumer with YourSingapore launch [...]

By: YourSingapore launch triggers another round of soul searching | Tnooz

YourSingapore launch triggers another round of soul searching | Tnooz — Fri, 12 Mar 2010 11:40:11 +0000

[...] launch of Singapore Tourist Board’s new brand and digital strategy has gotten the sector [...]

By: Roderick

Roderick — Thu, 11 Mar 2010 07:43:38 +0000

Seem to be alot of investment into social media or even the social web altogether. I wonder how will they actually measure the success of this campaign. Any idea?

By: Joe Buhler

Joe Buhler — Mon, 08 Mar 2010 15:10:25 +0000

Congratulations to the STB for taking a bold step in the right direction by moving the web to the core of their marketing activities and not consider it just another underfunded tool competing for funding in the traditional marketing mix. That is no longer the strategy for success in the second decade of the 21st Century.

The web, and increasingly the social web, is where – as their research shows – a large number of their customers already are and where they have to be engaging with them in a smart way. This, at first glance, is what they attempt to do. What is also necessary by now is to offer potential visitors an easy way to book their trip right when they are motivated to do so on a DMO site.

Now, if only they had named the site “MySingapore”, it would have been perfect for ME as an aspiring visitor to the city state.

By: Mark Barry

Mark Barry — Mon, 08 Mar 2010 14:46:20 +0000

Interesting to see that a Destination Tourism Office would use a travel meta search engine like Wego.com for hotel and flight bookings. I guess a meta search engine is a logical solution for Gov Tourism sites as they are in theory non bias to travel suppliers.

Great to see a Gov Tourism Organization being so innovative

By: Reading Fine Print When Online Shopping

Reading Fine Print When Online Shopping — Mon, 08 Mar 2010 12:42:16 +0000

[...] Singapore shifts emphasis to consumer with YourSingapore launch | Tnooz [...]

By: Kevin May

Kevin May — Mon, 08 Mar 2010 10:56:52 +0000

@jeremy – i agree entirely.

There’s a lot in this but one also wonders whether there’s also whizziness for the sake of it.

A few months in will determine whether the interaction and engagement will have worked.

By: Jeremy Head

Jeremy Head — Mon, 08 Mar 2010 10:54:57 +0000

I was in Singapore for the launch of their previous ‘Uniquely Singapore’ brand around 5 years back and remember most of us were a tad underwhelmed. It felt very ‘me too’.
This conversely looks genuinely groundbreaking and smart too. Would love to know what it cost. It can’t have been cheap. First glance and I’m genuinely impressed… wonder if it will be problematic on slower connections though? It’s quite a heavy site – lots of elements.