Most popular travel websites in Australia for the week ending March 6 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 14.09% 1
2 Flight Centre www.flightcentre.com.au 10.65% 2
3 Expedia Australia www.expedia.com.au 7.11% 3
4 Lastminute.com.au www.au.lastminute.com 5.92% 4
5 Expedia www.expedia.com 3.36% 5
6 ZUJI Australia www.zuji.com 3.20% 6
7 Airfares Flights Australia www.airfaresflights.com.au 2.94% 7
8 Best Flights www.bestflights.com.au 2.73% 8
9 Travelzoo Australia www.travelzoo.com.au 1.97% 9
10 travel.com.au www.travel.com.au 1.84% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.61% 1
2 TripAdvisor www.tripadvisor.com 4.91% 2
3 Totaltravel.com www.totaltravel.com 3.00% 4
4 Stayz www.stayz.com.au 2.79% 3
5 Booking.com www.booking.com 2.34% 5
6 ExplorOz - 4WD Australia www.exploroz.com 1.57% 6
7 ninemsn Travel travel.ninemsn.com.au 1.48% 10
8 HotelClub www.hotelclub.net 1.39% 7
9 Hotels.com www.hotels.com 1.33% 8
10 Australian Explorer www.australianexplorer.com 1.30% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas Airways www.qantas.com.au 22.60% 2
2 Virgin Blue www.virginblue.com.au 20.24% 1
3 Jetstar Airways www.jetstar.com 16.97% 3
4 Tiger Airways www.tigerairways.com 6.62% 4
5 AirAsia www.airasia.com 5.63% 5
6 Emirates www.emirates.com 2.80% 6
7 Singapore Airlines www.singaporeair.com 2.65% 7
8 Vaustralia www.vaustralia.com.au 1.78% 9
9 Air New Zealand - Australia www.airnz.com.au 1.78% 8
10 Air New Zealand www.airnz.co.nz 1.69% 10
Travel search terms
Rank Search Term Percentage of Search Percentage Paid Percentage Organic Previous Position
1 google maps 1.44% 38.38% 61.62% 1
2 virgin blue 0.91% 44.96% 55.04% 2
3 jetstar 0.88% 1.89% 98.11% 3
4 qantas 0.79% 1.39% 98.61% 4
5 webjet 0.63% 0.30% 99.70% 6
6 flight centre 0.51% 51.83% 48.17% 8
7 maps 0.50% 41.68% 58.32% 7
8 wotif 0.49% 0.00% 100% 10
9 where is 0.48% 0.19% 99.81% 9
10 tiger airways 0.47% 3.83% 96.17% -
NB: Data courtesy of Experian Hitwise
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