Tripology: The deal is done

Tripology, which ran out of funding early in 2010 and signed a letter of intent with an unidentified buyer, now says “the deal is done.”

Playing it as coy as possible as a lead-up to an announcement, Tripology President and CEO John Peters yesterday wrote a blog post, entitled “A Clue or Two from Tripology,” about the household name company that has swooped in to rescue Tripology.

The clues point to a trip-planning company, possibly one heavy into mapping, as becoming the new owner or investor in the travel agent lead-generation business.

The blog states:

“Do you need a hint? This company will guide you, from here to there. They know the world better than most; the places, the borders, the geographies. Like Atlas, the world is on their shoulders. You’d be hard pressed to find a person in the USA that hasn’t looked to them for travel guidance.

“Need another clue? If you had to get from here to there, you’d look at one of these. For this company knows where all roads lead, where every river winds, where every national park begins and ends. They inspire, they educate and now, trip planning is their focus.

“Tripology has found a new home and I couldn’t be happier. More details to come in the next few days. Free leads continue for a bit longer!” Enjoy!”

So, apparently Tripology is ready to enter its next phase and all concerned will be interested in seeing if the company’s revenue model can be sustainable.