Most popular travel websites in the UK for the week ending March 13 2010:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.uk www.expedia.co.uk 8.24% 1
2 Thomson www.thomson.co.uk 8.07% 2
3 lastminute.com www.lastminute.com 5.68% 3
4 Thomas Cook www.thomascook.com 5.26% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.49% 5
6 Cheapflights.co.uk www.cheapflights.co.uk 2.92% 7
7 First Choice www.firstchoice.co.uk 2.70% 6
8 skyscanner www.skyscanner.net 2.27% 9
9 travelsupermarket.com www.travelsupermarket.com 2.22% 8
10 Travelzoo UK www.travelzoo.co.uk 2.20% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 tripadvisor.co.uk www.tripadvisor.co.uk 6.89% 1
2 Booking.com www.booking.com 4.64% 2
3 LateRooms.com www.laterooms.co.uk 2.86% 3
4 TripAdvisor www.tripadvisor.com 2.73% 4
5 Travelodge UK www.travelodge.co.uk 2.49% 5
6 Premier Inn www.premiertravelinn.com 1.70% 6
7 Hotels.com www.hotels.com 1.33% 8
8 InterContinental Hotels Group www.ichotelsgroup.com 1.30% 7
9 Holiday Lettings www.holidaylettings.co.uk 1.07% 10
10 Owners Direct www.ownersdirect.co.uk 1.07% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.co.uk 22.23% 1
2 Ryanair www.ryanair.com 16.54% 2
3 British Airways www.britishairways.com 9.34% 4
4 bmibaby www.bmibaby.com 4.57% 5
5 Jet2.com www.jet2.com 4.10% 6
6 Flybe www.flybe.com 3.86% 3
7 Monarch.co.uk www.flymonarch.com 3.71% 8
8 Virgin atlantic www.virgin-atlantic.com 3.53% 7
9 Thomson Airways www.thomsonfly.com 2.77% 9
10 Aer Lingus www.flyaerlingus.com 2.15% -
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.04% 1.43% 98.57% 3
2 easyjet 0.81% 24.63% 75.37% 1
3 ryanair 0.78% 1.63% 98.37% 2
4 thomas cook 0.62% 2.64% 97.36% 4
5 aa route planner 0.57% 1.92% 98.08% 5
6 train times 0.43% 0.55% 99.45% 7
7 google earth 0.43% 1.33% 98.67% -
8 national rail 0.42% 0.23% 99.77% 6
9 travelodge 0.39% 30.84% 69.16% 8
10 multimap 0.37% 26.76% 73.24% 9
NB: Data courtesy of Experian Hitwise











[...] UK Travel Site Crunch: Data Week End March 13 2010 [...]