UK Travel Site Crunch: Data Week End March 13 2010

Most popular travel websites in the UK for the week ending March 13 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk8.24%1
2Thomsonwww.thomson.co.uk8.07%2
3lastminute.comwww.lastminute.com5.68%3
4Thomas Cookwww.thomascook.com5.26%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.49%5
6Cheapflights.co.ukwww.cheapflights.co.uk2.92%7
7First Choicewww.firstchoice.co.uk2.70%6
8skyscannerwww.skyscanner.net2.27%9
9travelsupermarket.comwww.travelsupermarket.com2.22%8
10Travelzoo UKwww.travelzoo.co.uk2.20%-

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.89%1
2Booking.comwww.booking.com4.64%2
3LateRooms.comwww.laterooms.co.uk2.86%3
4TripAdvisorwww.tripadvisor.com2.73%4
5Travelodge UKwww.travelodge.co.uk2.49%5
6Premier Innwww.premiertravelinn.com1.70%6
7Hotels.comwww.hotels.com1.33%8
8InterContinental Hotels Groupwww.ichotelsgroup.com1.30%7
9Holiday Lettingswww.holidaylettings.co.uk1.07%10
10Owners Directwww.ownersdirect.co.uk1.07%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk22.23%1
2Ryanairwww.ryanair.com16.54%2
3British Airwayswww.britishairways.com9.34%4
4bmibabywww.bmibaby.com4.57%5
5Jet2.comwww.jet2.com4.10%6
6Flybewww.flybe.com3.86%3
7Monarch.co.ukwww.flymonarch.com3.71%8
8Virgin atlanticwww.virgin-atlantic.com3.53%7
9Thomson Airwayswww.thomsonfly.com2.77%9
10Aer Linguswww.flyaerlingus.com2.15%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.04%1.43%98.57%3
2easyjet0.81%24.63%75.37%1
3ryanair0.78%1.63%98.37%2
4thomas cook0.62%2.64%97.36%4
5aa route planner0.57%1.92%98.08%5
6train times0.43%0.55%99.45%7
7google earth0.43%1.33%98.67%-
8national rail0.42%0.23%99.77%6
9travelodge0.39%30.84%69.16%8
10multimap0.37%26.76%73.24%9

NB: Data courtesy of Experian Hitwise

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