Australia Travel Site Crunch: Data Week End March 13 2010

March 17, 2010 By 2 Comments

Most popular travel websites in Australia for the week ending March 13 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au14.34%1
2Flight Centrewww.flightcentre.com.au10.40%2
3Expedia Australiawww.expedia.com.au7.21%3
4Lastminute.com.auwww.au.lastminute.com6.06%4
5Expediawww.expedia.com3.35%5
6ZUJI Australiawww.zuji.com3.22%6
7Best Flightswww.bestflights.com.au2.92%8
8Airfares Flights Australiawww.airfaresflights.com.au2.90%7
9EscapeTravelwww.escapetravel.com.au1.85%-
10travel.com.auwww.travel.com.au1.76%10

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.90%1
2TripAdvisorwww.tripadvisor.com4.90%2
3Totaltravel.comwww.totaltravel.com2.83%3
4Stayzwww.stayz.com.au2.57%4
5Booking.comwww.booking.com2.34%5
6Accor Hotelswww.accorhotels.com1.89%-
7ExplorOz - 4WD Australiawww.exploroz.com1.50%6
8ninemsn Traveltravel.ninemsn.com.au1.41%7
9Hotels.comwww.hotels.com1.39%9
10HotelClubwww.hotelclub.net1.34%8

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Virgin Bluewww.virginblue.com.au22.26%1
2Qantas Airwayswww.qantas.com.au22.06%2
3Jetstar Airwayswww.jetstar.com18.99%3
4Tiger Airwayswww.tigerairways.com5.96%4
5AirAsiawww.airasia.com3.96%5
6Emirateswww.emirates.com2.50%6
7Singapore Airlineswww.singaporeair.com2.47%7
8Air New Zealandwww.airnz.co.nz1.72%10
9Vaustraliawww.vaustralia.com.au1.62%8
10Air New Zealand - Australiawww.airnz.com.au1.58%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.45%41.17%58.83%1
2virgin blue1.00%44.87%55.13%2
3jetstar0.97%1.58%98.42%3
4qantas0.78%1.96%98.04%4
5webjet0.65%0.05%99.95%5
6flight centre0.54%53.42%46.58%6
7maps0.53%39.88%60.12%7
8where is0.48%0.00%100%9
9wotif0.47%0.06%99.94%8
10tiger airways0.46%3.30%96.70%10

NB: Data courtesy of Experian Hitwise

Filed Under: Data Tagged With: ,

Trackbacks

  1. uberVU - social comments says:
    March 18, 2010 at 11:55 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by Klaus_Kohlmayr: RT @tnooznooz Australia Travel Site Crunch: Data Week End March 13 2010 http://tinyurl.com/yaol4wf...

    Reply
  2. The Week in Travel Tech - March 14 to March 20 2010 | Tnooz says:
    April 8, 2010 at 4:21 pm

    [...] Australia Travel Site Crunch: Data Week End March 13 2010 [...]

    Reply

Speak Your Mind

*