US Travel Site Crunch: Data Week End March 20 2010

March 23, 2010 By 3 Comments

Most popular travel websites in the US for the week ending March 20 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com15.33%1
2priceline.comwww.priceline.com8.50%3
3Travelocitywww.travelocity.com8.33%2
4Orbitzwww.orbitz.com7.20%4
5Hotwirewww.hotwire.com4.99%6
6cheapoair.comwww.cheapoair.com4.28%7
7Yahoo! Traveltravel.yahoo.com4.25%5
8bookingbuddywww.bookingbuddy.com3.53%9
9Lowfares.comwww.lowfares.com3.29%8
10Kayakwww.kayak.com3.14%-

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of Visits
1TripAdvisorwww.tripadvisor.com6.15%
2Hotels.comwww.hotels.com2.52%
3InterContinental Hotels Groupwww.ichotelsgroup.com2.42%
4Marriott Internationalwww.marriott.com2.29%
5Walt Disney Worlddisneyworld.disney.go.com1.65%
6Carnival Cruise Lineswww.carnival.com1.47%
7Hilton Hotels Onlinewww.hilton.com1.43%
8Choice Hotels Internationalwww.choicehotels.com1.37%
9Vacation Rentals by Ownerwww.vrbo.com1.33%
10National Park Servicewww.nps.gov1.28%

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com21.91%1
2Delta Air Lineswww.delta.com13.62%2
3American Airlineswww.aa.com10.01%3
4JetBlue Airwayswww.jetblue.com7.17%4
5Continental Airlineswww.continental.com6.05%6
6United Airlineswww.united.com5.40%7
7AirTran Airwayswww.airtran.com5.34%5
8US Airwayswww.usairways.com3.77%8
9Allegiant Airwww.allegiantair.com3.17%9
10Spirit Airlineswww.spiritair.com2.66%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.22%3.52%96.48%1
2mapquest driving directions1.83%1.36%98.64%2
3google maps1.26%0.77%99.23%3
4maps0.89%1.94%98.06%4
5southwest airlines0.79%15.39%84.61%5
6map quest0.64%0.24%99.76%6
7google earth0.59%3.00%97.00%7
8cheap flights0.48%24.51%75.49%9
9delta airlines0.48%10.31%89.69%-
10mapquest.com0.47%0.00%100.00%10

NB: Data courtesy of Experian Hitwise

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Trackbacks

  1. uberVU - social comments says:
    March 23, 2010 at 8:41 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by tnooznooz: Latest! US Travel Site Crunch: Data Week End March 20 2010 http://tinyurl.com/ylnhg49...

    Reply
  2. Tweets that mention US Travel Site Crunch is interesting, Why in the top 10 I have comparators, providers and metacomparators? via -- Topsy.com says:
    March 25, 2010 at 6:02 am

    [...] This post was mentioned on Twitter by Julien Herbin. Julien Herbin said: US Travel Site Crunch is interesting, http://bit.ly/bZ2y9a. Why in the top 10 I have comparators, providers and metacomparators? via @tnooz [...]

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  3. The Week in Travel Tech - March 21 to March 27 2010 | Tnooz says:
    March 27, 2010 at 12:02 pm

    [...] US Travel Site Crunch: Data Week End March 20 2010 [...]

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