Australia Travel Site Crunch: Data Week End March 20 2010

March 24, 2010 By 2 Comments

Most popular travel websites in Australia for the week ending March 20 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au13.64%1
2Flight Centrewww.flightcentre.com.au9.71%2
3Expedia Australiawww.expedia.com.au7.28%3
4Lastminute.com.auwww.au.lastminute.com5.81%4
5Expediawww.expedia.com3.42%5
6Airfares Flights Australiawww.airfaresflights.com.au2.94%8
7ZUJI Australiawww.zuji.com2.74%6
8Best Flightswww.bestflights.com.au2.58%7
9Jetabroadwww.jetabroad.com1.85%-
10travel.com.auwww.travel.com.au1.76%10

Thomson Holidays - 6.32%
Lastminute.com – 5.99%
Thomas Cook – 4.18%
TravelRepublic – 3.12%
Cheapflights – 2.73%
TravelSupermarket – 2.55%
First Choice – 2.28%
Skyscanner – 2.01%
Travelzoo Uk – 1.8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.44%1
2TripAdvisorwww.tripadvisor.com4.66%2
3Totaltravel.comwww.totaltravel.com3.03%3
4Stayzwww.stayz.com.au2.55%4
5Booking.comwww.booking.com2.33%5
6ExplorOz - 4WD Australiawww.exploroz.com1.53%7
7Check-in.com.auwww.check-in.com.au1.50%-
8ninemsn Traveltravel.ninemsn.com.au1.49%8
9Hotels.comwww.hotels.com1.36%9
10HotelClubwww.hotelclub.net1.26%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantas Airwayswww.qantas.com.au21.14%2
2Virgin Bluewww.virginblue.com.au20.96%1
3Jetstar Airwayswww.jetstar.com19.44%3
4Tiger Airwayswww.tigerairways.com7.06%4
5AirAsiawww.airasia.com3.78%5
6Singapore Airlineswww.singaporeair.com2.63%7
7Emirateswww.emirates.com2.51%6
8Vaustraliawww.vaustralia.com.au1.50%9
9Air New Zealandwww.airnz.co.nz1.47%8
10Malaysia Airlineswww.malaysiaairlines.com1.43%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.54%39.32%60.68%1
2virgin blue0.97%46.14%53.86%2
3jetstar0.97%1.47%98.53%3
4qantas0.74%1.68%98.32%4
5webjet0.62%0.13%99.87%5
6maps0.56%42.05%57.95%7
7where is0.52%0.00%100%8
8flight centre0.49%52.89%47.11%6
9wotif0.46%0.10%99.90%9
10google earth0.46%18.37%81.63%-

NB: Data courtesy of Experian Hitwise

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Comments

  1. Travel Australia says:
    March 31, 2010 at 2:23 am

    Good lists of the sites, I looking for these sites that are popular in Australia. Thanks for sharing this list.

    Reply

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