At last count there were 633.
No, this is not exactly a case of fake reviews.
TripAdvisor created the hotel’s profile in the Fall of 2007 at the request of NBC’s “The Office” in tandem with an episode in which character Dwight Schrute transforms his beet farm into a B & B.
If the reviews make the property sound too alluring, TripAdvisor posts a disclaimer at the top of the Schrute Farms profile page.
One of the aspects that I like about the whole thing is that TripAdvisor’s segmentation and advertising tools work in conjunction with the Schrute Farms profile page even though the property merely is the product of a TV writer’s imagination.
For example, consumers can filter the fictional reviews by trip type — i.e. business, couples, family, friends getaway and solo travel.
In addition, sponsored links from hotels.com, Priceline and Travelocity offer bookings — not at Schrute Farms — but at other properties in Honesdale, Pa., the real-world borough that allegedly houses Schrute Farms.