Australia Travel Site Crunch: Data Week End March 27 2010

March 31, 2010 By 1 Comment
Most popular travel websites in Australia for the week ending March 27 2010:
Agency
RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au13.64%1
2Flight Centrewww.flightcentre.com.au9.71%2
3Expedia Australiawww.expedia.com.au7.28%3
4Lastminute.com.auwww.au.lastminute.com5.81%4
5Expediawww.expedia.com3.42%5
6Airfares Flights Australiawww.airfaresflights.com.au2.94%8
7ZUJI Australiawww.zuji.com2.74%6
8Best Flightswww.bestflights.com.au2.58%7
9Jetabroadwww.jetabroad.com1.85%-
10travel.com.auwww.travel.com.au1.76%10
Destinations and Accommodation
RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.44%1
2TripAdvisorwww.tripadvisor.com4.66%2
3Totaltravel.comwww.totaltravel.com3.03%3
4Stayzwww.stayz.com.au2.55%4
5Booking.comwww.booking.com2.33%5
6ExplorOz - 4WD Australiawww.exploroz.com1.53%7
7Check-in.com.auwww.check-in.com.au1.50%-
8ninemsn Traveltravel.ninemsn.com.au1.49%8
9Hotels.comwww.hotels.com1.36%9
10HotelClubwww.hotelclub.net1.26%10
Airlines
RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantas Airwayswww.qantas.com.au21.14%2
2Virgin Bluewww.virginblue.com.au20.96%1
3Jetstar Airwayswww.jetstar.com19.44%3
4Tiger Airwayswww.tigerairways.com7.06%4
5AirAsiawww.airasia.com3.78%5
6Singapore Airlineswww.singaporeair.com2.63%7
7Emirateswww.emirates.com2.51%6
8Vaustraliawww.vaustralia.com.au1.50%9
9Air New Zealandwww.airnz.co.nz1.47%8
10Malaysia Airlineswww.malaysiaairlines.com1.43%-
Travel search terms
RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.54%39.32%60.68%1
2virgin blue0.97%46.14%53.86%2
3jetstar0.97%1.47%98.53%3
4qantas0.74%1.68%98.32%4
5webjet0.62%0.13%99.87%5
6maps0.56%42.05%57.95%7
7where is0.52%0.00%100%8
8flight centre0.49%52.89%47.11%6
9wotif0.46%0.10%99.90%9
10google earth0.46%18.37%81.63%-
NB: Data courtesy of Experian Hitwise

Most popular travel websites in Australia for the week ending March 27 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au14.26%1
2Flight Centrewww.flightcentre.com.au10.40%2
3Expedia Australiawww.expedia.com.au7.07%3
4Lastminute.com.auwww.au.lastminute.com6.15%4
5Expediawww.expedia.com3.35%5
6Airfares Flights Australiawww.airfaresflights.com.au2.90%6
7ZUJI Australiawww.zuji.com2.70%7
8Best Flightswww.bestflights.com.au2.44%8
9travel.com.auwww.travel.com.au1.99%10
10Jetabroadwww.jetabroad.com1.84%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.51%1
2TripAdvisorwww.tripadvisor.com4.56%2
3Totaltravel.comwww.totaltravel.com3.03%3
4Stayzwww.stayz.com.au2.67%4
5Booking.comwww.booking.com2.27%5
6ninemsn Traveltravel.ninemsn.com.au1.64%8
7ExplorOz - 4WD Australiawww.exploroz.com1.62%6
8Australian Explorerwww.australianexplorer.com1.32%-
9Hotels.comwww.hotels.com1.28%9
10HotelClubwww.hotelclub.net1.25%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantas Airwayswww.qantas.com.au23.22%1
2Virgin Bluewww.virginblue.com.au21.44%2
3Jetstar Airwayswww.jetstar.com18.18%3
4Tiger Airwayswww.tigerairways.com6.34%4
5AirAsiawww.airasia.com3.26%5
6Singapore Airlineswww.singaporeair.com2.71%6
7Emirateswww.emirates.com2.66%7
8Air New Zealand - Australiawww.airnz.com.au1.84%-
9Air New Zealandwww.airnz.co.nz1.65%9
10Vaustraliawww.vaustralia.com.au1.38%8

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.50%39.54%60.46%1
2jetstar0.93%1.51%98.49%3
3virgin blue0.92%34.98%65.02%2
4qantas0.77%1.46%98.54%4
5webjet0.63%0.10%99.90%5
6maps0.57%42.48%57.52%6
7where is0.51%0.00%100%7
8flight centre0.50%56.03%43.97%8
9wotif0.50%0.00%100%9
10tiger airways0.46%3.31%96.69%-

NB: Data courtesy of Experian Hitwise

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Comments

  1. Travel Australia says:
    April 6, 2010 at 2:18 am

    I review last time of Australia Travel Sites. I have found minor changes in statics of these sites. Hopefully they increase soon.

    Reply

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