Social media marketing — out of the silos, into cross-channel strategies

responsys

Responsys released a survey of 150 email marketing pros and found that although 53% are promoting their brands through social media, some 48% of the marketers are fairly clueless as to which channels — social media, mobile, email or Web channels — produce optimum results.

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Virgin America applies for Canada routes, more grist for videographers with Wi-Fi

kontain

Virgin America revealed network expansion plans today, a development that provides more opportunities for the airline’s passengers to document the highs and lows of their customer experiences through social networks because all of the airline’s 28 Airbus A320 aircraft are equipped with Wi-Fi.

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Are social networks killing the art of sharing information?

no speak

Soon we will no longer need to talk to one another to find out how we are, where we are and what we are doing.

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Day Four of Ten – Understanding tech trends in travel

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What add-on services do customers in the leisure and business travel market really want?

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Australia Travel Site Crunch: Data Week End March 13 2010

Most popular travel websites in Australia for the week ending March 13 2010.

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Reverse auctions – an experiment that turned into a business at Air New Zealand

grabaseatcap2

Ask many observers about reverse auctions in the travel industry and there is a collective shrug of the shoulders – it doesn’t work, too complicated, often risky.

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Mobile boarding pass from United is refreshing

kony

United Airlines introduced mobile check-in and mobile boarding passes from certain airports in the U.S.

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Travelport’s Clarke sounds optimistic, but in wait-and-see mode

tp

Travelport President and CEO Jeff Clarke sounds optimistic about 2010, but made comments which might be interpreted to make the company appear to be cautious about a renewed attempt at an IPO.

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ITA Software on future of flight search, res system, IPO prospects

golf

ITA Software is working with “three or four” North American and European airlines which are experimenting with offering optional services in consumers’ initial air search — even before they select a flight.

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UpTake heads down ultimate travel content aggregation route

uptake

Hotel metasearch site UpTake is embarking on what it claims is a web-first to aggregate not only travel information from suppliers but also bloggers around the world.

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