NileGuide released a free public API to disseminate its guide, trips and blog content, but unlike most such endeavors, it is allowing publishers to display full content with a link — and not just a paragraph or two.
NileGuide claims to be “the first travel site to make all of our original content available in its entirety to anyone, anywhere,” says CEO Josh Steinitz. “We believe this is consistent with the key trends in digital content, and more importantly, gives consumers what they really want.”
There are many benefits for consumers on partners websites and for the websites themselves, but NileGuide is gambling, too, that the attractiveness of the full-content offer will lead to a lot of SEO love.
“In return, with our linkable attribution, we build the authority of NileGuide as a brand and in the eyes of Google, with lots of links from high-quality and diverse sites, over time we believe this will have far more value than worrying about our content being available in multiple places,” Steinitz says.
He says the move will also help eliminate “a crappy user experience” when consumers read snippets on a website and then have to navigate to the source site to “learn more.”
With NileGuide’s API policy, partner sites will gain page views and get SEO value, as well, “since our content is not ubiquitous around the Web,” Steinitz says.