Fledgling metasearch engine Zoombu, which has been in private beta for months, has drawn back the curtains to finally reveal its product to the wider world.
The London, UK-based company has spent the best part of the last 18 months developing the system, securing funding and launching spin-off models – ZoombuSki – to test functionality.
The main principles behind the business, which is the brainchild of co-founders Rachel Armitage and Alistair Hann, are travel search using point-to-point (zip/postcodes) and the way results are presented.
Users can get results based on the quickest, cheapest or greenest options using a variety of methods of transport, including air, rail and taxi.
The site is currently limited to European destinations but Zoombu says it has plans to extend to North America at some point in the future.
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Big YAWN !
Another meta search engine this late in the game. I fail to see how they will differentiate from the likes of Kayak, Travelsupermarket & Tripadvisor Flights.
In a year or two people will be referring to them as ZoomWho?
Kudos to Zoombu as another player attempting to innovate on the traditional booking module. Enabling comparison of multiple transportation options off a single user input makes perfect sense from a UI perspective (we do the same with flight and driving comparison).
Their attempt to provide the door-to-door solution is certainly ambitious, as it increases complexity at many levels. I wonder if they might fare better (no pun intended) by just focusing on the comparison of travel modes for the core part of the trip.