US Travel Site Crunch: Data Week End April 17 2010

April 19, 2010 By 2 Comments
Most popular travel websites in the US for the week ending April 17 2010:
Agency
RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com15.48%1
2Travelocitywww.travelocity.com8.77%2
3priceline.comwww.priceline.com8.61%3
4Orbitzwww.orbitz.com7.18%4
5Yahoo! Traveltravel.yahoo.com5.59%5
6Hotwirewww.hotwire.com4.96%6
7cheapoair.comwww.cheapoair.com4.17%7
8bookingbuddywww.bookingbuddy.com3.89%8
9Lowfares.comwww.lowfares.com3.25%9
10Cheap Ticketswww.cheaptickets.com3.09%10
Destinations and Accommodation
RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.05%1
2Hotels.comwww.hotels.com2.49%2
3Marriott Internationalwww.marriott.com2.27%4
4InterContinental Hotels Groupwww.ichotelsgroup.com2.26%3
5Walt Disney Worlddisneyworld.disney.go.com1.58%7
6Hilton Hotels Onlinewww.hilton.com1.49%5
7National Park Servicewww.nps.gov1.37%9
8Carnival Cruise Lineswww.carnival.com1.36%8
9Vacation Rentals by Ownerwww.vrbo.com1.29%6
10Choice Hotels Internationalwww.choicehotels.com1.19%-
Airlines
RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.06%1
2Delta Air Lineswww.delta.com13.01%2
3American Airlineswww.aa.com9.93%3
4JetBlue Airwayswww.jetblue.com7.27%4
5Continental Airlineswww.continental.com6.02%5
6United Airlineswww.united.com5.70%7
7AirTran Airwayswww.airtran.com4.97%6
8US Airwayswww.usairways.com4.18%8
9Spirit Airlineswww.spiritair.com3.26%9
10Alaska Airlines and Horizon Airwww.alaskaair.com2.89%10
Travel search terms
RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.15%5.57%94.43%1
2mapquest driving directions1.99%3.86%96.14%2
3google maps1.33%0.16%99.84%3
4maps0.96%1.36%98.64%4
5southwest airlines0.83%11.15%88.85%5
6map quest0.63%4.25%95.75%6
7google earth0.54%5.68%94.32%7
8cheap flights0.53%20.21%79.79%8
9mapquest.com0.46%3.73%96.27%-
10travelocity0.45%21.09%78.91%9
NB: Data courtesy of Experian Hitwise

Most popular travel websites in the US for the week ending April 17 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com15.46%1
2priceline.comwww.priceline.com8.69%3
3Travelocitywww.travelocity.com8.41%2
4Orbitzwww.orbitz.com7.23%4
5Yahoo! Traveltravel.yahoo.com5.17%5
6Hotwirewww.hotwire.com4.71%6
7bookingbuddywww.bookingbuddy.com4.17%8
8cheapoair.comwww.cheapoair.com4.04%7
9Bing Travelwww.bing.com/travel3.74%-
10Lowfares.comwww.lowfares.com3.11%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.09%1
2Hotels.comwww.hotels.com2.53%2
3InterContinental Hotels Groupwww.ichotelsgroup.com2.38%4
4Marriott Internationalwww.marriott.com2.17%3
5Choice Hotels Internationalwww.choicehotels.com1.53%10
6Hilton Hotels Onlinewww.hilton.com1.51%6
7National Park Servicewww.nps.gov1.50%7
8Walt Disney Worlddisneyworld.disney.go.com1.45%5
9Vacation Rentals by Ownerwww.vrbo.com1.40%9
10Carnival Cruise Lineswww.carnival.com1.34%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com20.17%1
2Delta Air Lineswww.delta.com12.32%2
3American Airlineswww.aa.com9.61%3
4JetBlue Airwayswww.jetblue.com9.01%4
5Continental Airlineswww.continental.com6.07%5
6AirTran Airwayswww.airtran.com5.26%7
7United Airlineswww.united.com5.16%6
8US Airwayswww.usairways.com4.01%8
9Alaska Airlines and Horizon Airwww.alaskaair.com3.15%10
10Spirit Airlineswww.spiritair.com2.80%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.23%3.69%96.31%1
2mapquest driving directions1.93%2.87%97.13%2
3google maps1.30%0.63%99.37%3
4maps0.97%1.48%98.52%4
5southwest airlines0.75%9.76%90.24%5
6map quest0.61%4.61%95.39%6
7google earth0.58%6.16%93.84%7
8cheap flights0.49%19.83%80.17%8
9expedia0.46%18.44%91.56%-
10travelocity0.46%21.26%78.74%10

NB: Data courtesy of Experian Hitwise

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  1. uberVU - social comments says:
    April 19, 2010 at 6:25 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by kevinlukemay: Bing Travel breaks into top ten US travel sites http://bit.ly/dc2pmZ [Tnooz]…

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  2. The Week in Travel Tech - Do we still LIKE Google and Apple? | Tnooz says:
    April 24, 2010 at 1:55 pm

    [...] US Travel Site Crunch: Data Week End April 17 2010 [...]

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