UK Travel Site Crunch: Data Week End April 17 2010

April 20, 2010 By 3 Comments
Most popular travel websites in the UK for the week ending April 10 2010:
Agencies
RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk8.11%1
2Thomsonwww.thomson.co.uk7.91%2
3lastminute.comwww.lastminute.com5.95%3
4Thomas Cookwww.thomascook.com5.27%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.36%5
6Cheapflights.co.ukwww.cheapflights.co.uk2.83%7
7travelsupermarket.comwww.travelsupermarket.com2.66%8
8First Choicewww.firstchoice.co.uk2.62%6
9skyscannerwww.skyscanner.net2.26%9
10Travelzoo UKwww.travelzoo.co.uk2.03%-
Destinations and Accommodation
RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.84%1
2Booking.comwww.booking.com4.38%2
3LateRooms.comwww.laterooms.co.uk2.90%3
4TripAdvisorwww.tripadvisor.com2.64%4
5Travelodge UKwww.travelodge.co.uk2.36%5
6Premier Innwww.premiertravelinn.com1.53%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.20%7
8Hotels.comwww.hotels.com1.17%8
9The National Trustwww.nationaltrust.org.uk1.12%9
10ukcampsite.co.ukwww.ukcampsite.co.uk1.01%-
Airlines
RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk20.89%1
2Ryanairwww.ryanair.com16.93%2
3British Airwayswww.britishairways.com8.90%3
4Jet2.comwww.jet2.com4.97%4
5bmibabywww.bmibaby.com4.50%5
6Flybewww.flybe.com3.96%6
7Monarch.co.ukwww.flymonarch.com3.65%7
8Virgin atlanticwww.virgin-atlantic.com3.62%8
9Thomson Airwayswww.thomsonfly.com2.90%9
10flythomascook.comwww.flythomascook.com2.07%-
Travel search terms
RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.12%1.08%98.92%1
2ryanair0.75%1.51%98.49%2
3easyjet0.73%12.51%87.49%3
4national rail0.57%0.54%99.46%5
5aa route planner0.57%2.00%98.00%4
6thomas cook0.55%5.03%94.97%6
7train times0.54%2.42%97.58%7
8google earth0.43%1.37%98.63%8
9travelodge0.38%29.54%70.46%9
10maps0.37%0.93%99.07%-
NB: Data courtesy of Experian Hitwise

Most popular travel websites in the UK for the week ending April 17 2010:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.15%2
2Expedia.co.ukwww.expedia.co.uk7.42%1
3Thomas Cookwww.thomascook.com5.60%4
4lastminute.comwww.lastminute.com5.28%3
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.29%5
6Cheapflights.co.ukwww.cheapflights.co.uk2.88%6
7Travelzoo UKwww.travelzoo.co.uk2.74%10
8easyJet Holidaysholidays.easyjet.com2.69%-
9travelsupermarket.comwww.travelsupermarket.com2.52%7
10First Choicewww.firstchoice.co.uk2.51%8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk6.90%1
2Booking.comwww.booking.com4.58%2
3Travelodge UKwww.travelodge.co.uk3.27%5
4LateRooms.comwww.laterooms.co.uk2.98%3
5TripAdvisorwww.tripadvisor.com2.52%4
6Premier Innwww.premiertravelinn.com1.70%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.34%7
8Hotels.comwww.hotels.com1.16%8
9ukcampsite.co.ukwww.ukcampsite.co.uk1.07%10
10Owners Directwww.ownersdirect.co.uk0.98%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.co.uk21.29%1
2Ryanairwww.ryanair.com17.40%2
3British Airwayswww.britishairways.com9.61%3
4Jet2.comwww.jet2.com4.82%4
5Flybewww.flybe.com4.32%6
6bmibabywww.bmibaby.com4.21%5
7Virgin atlanticwww.virgin-atlantic.com3.73%8
8Monarch.co.ukwww.flymonarch.com3.66%7
9Thomson Airwayswww.thomsonfly.com2.75%9
10aerlingus.comwww.flyaerlingus.com2.11%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet1.05%9.54%90.46%2
2google maps0.99%1.29%98.71%1
3ryanair0.98%1.12%98.88%2
4thomas cook0.60%2.65%97.35%6
5aa route planner0.53%1.24%98.76%5
6national rail0.51%0.25%99.75%4
7train times0.51%0.69%99.31%7
8travelodge0.46%29.27%70.73%9
9google earth0.36%1.27%98.73%8
10multimap0.34%27.91%72.09%-

NB: Data courtesy of Experian Hitwise

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  1. The Week in Travel Tech - Do we still LIKE Google and Apple? | Tnooz says:
    April 24, 2010 at 12:23 pm

    [...] UK Travel Site Crunch: Data Week End April 17 2010 [...]

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  2. uberVU - social comments says:
    April 26, 2010 at 9:53 am

    Social comments and analytics for this post…

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  3. Stats - Big travel brands do not dominant natural search in Google | Tnooz says:
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    [...] The most heavily exposed site in February 2010 (when the data was collected) was Directline Holidays, a top 20 online travel agency in the UK but usually far down the pecking order from the likes of Thomas Cook, Expedia et al in terms of share of overall traffic. [...]

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