Australia Travel Site Crunch: Data Week End April 17 2010

April 22, 2010 By 1 Comment

Most popular travel websites in Australia for the week ending April 17 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au13.53%1
2Flight Centrewww.flightcentre.com.au10.26%2
3Expedia Australiawww.expedia.com.au7.46%3
4Lastminute.com.auwww.au.lastminute.com5.73%4
5Expediawww.expedia.com3.36%5
6Airfares Flights Australiawww.airfaresflights.com.au2.90%6
7Best Flightswww.bestflights.com.au2.87%7
8ZUJI Australiawww.zuji.com2.14%8
9Jetabroadwww.jetabroad.com2.02%9
10EscapeTravelwww.escapetravel.com.au1.90%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.67%1
2TripAdvisorwww.tripadvisor.com5.19%2
3Totaltravel.comwww.totaltravel.com2.82%3
4Booking.comwww.booking.com2.59%5
5Stayzwww.stayz.com.au2.39%4
6Hotels.comwww.hotels.com1.71%7
7ExplorOz - 4WD Australiawww.exploroz.com1.60%6
8HotelClubwww.hotelclub.net1.34%9
9Check-in.com.auwww.check-in.com.au1.20%-
10Australian Explorerwww.australianexplorer.com1.16%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantas Airwayswww.qantas.com.au20.68%2
2Virgin Bluewww.virginblue.com.au19.24%1
3Jetstar Airwayswww.jetstar.com18.03%3
4Tiger Airwayswww.tigerairways.com6.84%4
5AirAsiawww.airasia.com5.77%5
6Emirateswww.emirates.com3.12%7
7Singapore Airlineswww.singaporeair.com2.91%6
8Air New Zealandwww.airnz.co.nz1.67%9
9Air New Zealand - Australiawww.airnz.com.au1.66%10
10Vaustraliawww.vaustralia.com.au1.59%8

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.55%26.09%73.91%1
2jetstar0.93%0.89%99.11%3
3virgin blue0.86%30.69%69.31%2
4qantas0.75%1.55%98.45%4
5webjet0.60%0.06%99.94%5
6maps0.56%24.77%75.23%6
7flight centre0.53%53.97%46.03%7
8where is0.46%0.07%99.93%8
9wotif0.44%0.08%99.92%9
10google earth0.44%22.12%77.88%10

NB: Data courtesy of Experian Hitwise

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  1. The Week in Travel Tech - Do we still LIKE Google and Apple? | Tnooz says:
    April 24, 2010 at 12:57 pm

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