US Travel Site Crunch: Data Week End May 1 2010

May 5, 2010 By Leave a Comment

Most popular travel websites in the US for the week ending May 1 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com14.75%1
2priceline.comwww.priceline.com8.88%2
3Travelocitywww.travelocity.com8.71%3
4Orbitzwww.orbitz.com7.23%4
5Yahoo! Traveltravel.yahoo.com6.61%5
6Hotwirewww.hotwire.com4.70%6
7CheapOair.comwww.cheapoair.com4.43%7
8bookingbuddywww.bookingbuddy.com3.63%8
9Lowfares.comwww.lowfares.com3.26%-
10Cheap Ticketswww.cheaptickets.com3.21%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com5.94%1
2Hotels.comwww.hotels.com2.48%2
3InterContinental Hotels Groupwww.ichotelsgroup.com2.43%3
4Marriott Internationalwww.marriott.com2.07%4
5Carnival Cruise Lineswww.carnival.com1.57%9
6Hilton Hotels Onlinewww.hilton.com1.54%7
7National Park Servicewww.nps.gov1.42%5
8Vacation Rentals by Ownerwww.vrbo.com1.41%8
9Walt Disney Worlddisneyworld.disney.go.com1.40%6
10Choice Hotels Internationalwww.choicehotels.com1.14%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com20.98%1
2Delta Air Lineswww.delta.com13.00%2
3American Airlineswww.aa.com10.27%3
4JetBlue Airwayswww.jetblue.com7.71%4
5Continental Airlineswww.continental.com6.07%5
6United Airlineswww.united.com5.60%6
7AirTran Airwayswww.airtran.com5.17%7
8US Airwayswww.usairways.com3.84%8
9Alaska Airlines and Horizon Airwww.alaskaair.com3.13%9
10Allegiant Airwww.allegiantair.com3.01%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.05%3.29%96.71%1
2mapquest driving directions2.01%4.88%95.12%2
3google maps1.32%3.84%96.16%3
4maps0.96%3.50%96.50%4
5southwest airlines0.81%9.52%90.48%5
6map quest0.65%1.47%98.53%7
7google earth0.57%9.56%90.44%6
8travelocity0.48%19.40%80.60%10
9mapquest.com0.46%1.97%98.03%8
10expedia0.44%15.12%84.88%-

NB: Data courtesy of Experian Hitwise

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