Step back and wait for the furore – Google has just released its new search page layout.
Search results will now be automatically displayed alongside filters such News, Blogs, Images and others in a dropdown menu, such as Shopping.
As each filter is selected – similar to the previous method at the top of the page but in a far more intuitive way – the page will change to drill down automatically to reveal more relevant results.
It’s just like Bing, some will no doubt argue.
One important issue here for the travel sector is that with the filters in a much more convenient place the user will be drawn to use them, thus opening up the Shopping options which now feature hotel prices, for example, drawn from AdSense partners.
Google sites around the world will see the new design over the course of the next 24 hours.
Here is a video from Google to explain the redesign and filters:
httpv://www.youtube.com/watch?v=C-rnxNFRAQA
Can alrady imagine Travel being an option under “More”. If you type something like “galapagos” or “flights” or “hiking”, Google will show you a Travel option linking to their own meta search engine. How sweet, how scarry for search engines like WhichBudget.
Darn Google and their mind-blowingly coordinated and ridiculously frequent release schedule.
although i’m no bing user – they had a similar drill down since the conversion from live and google had it in the header, just some nice ui changes in my book
Google, Google, Google. I’m all about being efficient and going for as much business as possible, but with behemoth Google getting in to everyone’s business, soon Google will be the only one left. That’s bad.
Which one of those two guys is the Mac and which is the PC ….