Australia Travel Site Crunch: Data Week End May 1 2010

May 6, 2010 By 2 Comments

Most popular travel websites in Australia for the week ending May 1 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au13.40%1
2Flight Centrewww.flightcentre.com.au10.09%2
3Expedia Australiawww.expedia.com.au7.20%3
4Lastminute.com.auwww.lastminute.com.au6.33%4
5Airfares Flights Australiawww.airfaresflights.com.au2.90%7
6Expediawww.expedia.com2.87%6
7ZUJI Australiawww.zuji.com2.83%5
8Best Flightswww.bestflights.com.au2.43%8
9Jetabroadwww.jetabroad.com2.03%10
10EscapeTravelwww.escapetravel.com.au1.79%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com7.07%1
2TripAdvisorwww.tripadvisor.com5.34%2
3Totaltravel.comwww.totaltravel.com2.78%3
4Booking.comwww.booking.com2.57%4
5Stayzwww.stayz.com.au2.35%5
6ExplorOz - 4WD Australiawww.exploroz.com1.62%6
7Hotels.comwww.hotels.com1.50%7
8HotelClubwww.hotelclub.com1.30%8
9Check-in.com.auwww.check-in.com.au1.24%10
10Australian Explorerwww.australianexplorer.com1.14%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantas Airwayswww.qantas.com.au21.35%1
2Virgin Bluewww.virginblue.com.au20.89%2
3Jetstar Airwayswww.jetstar.com16.16%3
4Tiger Airwayswww.tigerairways.com7.01%4
5AirAsiawww.airasia.com4.32%7
6Emirateswww.emirates.com3.21%6
7Singapore Airlineswww.singaporeair.com3.15%5
8Malaysia Airlineswww.malaysiaairlines.com1.73%-
9Vaustraliawww.vaustralia.com.au1.67%8
10Air New Zealandwww.airnz.co.nz1.53%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.49%0.11%99.89%1
2virgin blue0.91%20.10%79.90%2
3jetstar0.84%0.95%99.05%3
4qantas0.71%2.43%97.57%4
5webjet0.62%0.06%99.94%5
6maps0.52%0.39%99.61%6
7flight centre0.52%42.39%57.61%8
8wotif0.46%0.16%99.84%7
9where is0.46%0.00%100%9
10google earth0.43%24.58%75.42%10

NB: Data courtesy of Experian Hitwise

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Trackbacks

  1. Expedia drops the blocks for debut Australia-New Zealand TV commercial | Tnooz says:
    May 6, 2010 at 5:21 am

    [...] Figures from Hitwise for the week ending 1 May 2010 show that the Australia site has a market share of 7.2% and the dot-com attracts a further 2.87%. [...]

    Reply
  2. The Week in Travel Tech - Kayak swoons and bloggers revolt | Tnooz says:
    May 8, 2010 at 11:32 am

    [...] Australia Travel Site Crunch: Data Week End May 1 2010 [...]

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