US Travel Site Crunch: Data Week End May 8 2010

May 10, 2010 By 1 Comment

Most popular travel websites in the US for the week ending May 8 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com15.22%1
2priceline.comwww.priceline.com9.06%2
3Travelocitywww.travelocity.com8.85%3
4Orbitzwww.orbitz.com7.03%4
5Yahoo! Traveltravel.yahoo.com5.48%5
6Hotwirewww.hotwire.com4.84%6
7CheapOair.comwww.cheapoair.com4.33%7
8bookingbuddywww.bookingbuddy.com4.00%8
9Cheap Ticketswww.cheaptickets.com3.24%10
10Lowfares.comwww.lowfares.com3.17%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.04%1
2InterContinental Hotels Groupwww.ichotelsgroup.com2.46%3
3Hotels.comwww.hotels.com2.44%2
4Marriott Internationalwww.marriott.com2.19%4
5Hilton Hotels Onlinewww.hilton.com1.53%6
6Walt Disney Worlddisneyworld.disney.go.com1.49%9
7National Park Servicewww.nps.gov1.40%7
8Vacation Rentals by Ownerwww.vrbo.com1.26%8
9Carnival Cruise Lineswww.carnival.com1.22%5
10Choice Hotels Internationalwww.choicehotels.com1.09%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com21.43%1
2Delta Air Lineswww.delta.com13.31%2
3American Airlineswww.aa.com9.38%3
4JetBlue Airwayswww.jetblue.com6.86%4
5Continental Airlineswww.continental.com6.26%5
6United Airlineswww.united.com5.88%6
7AirTran Airwayswww.airtran.com5.57%7
8US Airwayswww.usairways.com4.03%8
9Allegiant Airwww.allegiantair.com3.07%10
10Alaska Airlines and Horizon Airwww.alaskaair.com2.84%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.13%4.55%95.45%1
2mapquest driving directions2.03%7.66%92.33%2
3google maps1.25%10.40%89.60%3
4maps0.92%7.68%92.32%4
5southwest airlines0.73%9.41%90.59%5
6map quest0.59%3.24%96.76%6
7google earth0.55%12.58%87.42%7
8travelocity0.45%19.52%80.48%8
9expedia0.44%16.50%83.50%10
10mapquest.com0.44%3.27%96.73%9

NB: Data courtesy of Experian Hitwise

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  1. The Week in Travel Tech - Pondering Google while trip planners squabble | Tnooz says:
    May 17, 2010 at 11:13 am

    [...] US Travel Site Crunch: Data Week End May 8 2010 [...]

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