UK Travel Site Crunch: Data Week End May 8 2010

May 11, 2010 By 1 Comment

Most popular travel websites in the UK for the week ending May 8 2010:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Poisition
1Thomsonwww.thomson.co.uk9.01%1
2Expedia.co.ukwww.expedia.co.uk8.03%2
3Thomas Cookwww.thomascook.com5.63%4
4lastminute.comwww.lastminute.com5.12%3
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.19%9
6First Choicewww.firstchoice.co.uk3.10%5
7travelsupermarket.comwww.travelsupermarket.com2.47%6
8Cheapflights.co.ukwww.cheapflights.co.uk2.42%8
9Travelzoo UKwww.travelzoo.co.uk2.23%7
10skyscannerwww.skyscanner.net2.14%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk7.38%1
2Booking.comwww.booking.com4.57%2
3LateRooms.comwww.laterooms.com2.96%3
4TripAdvisorwww.tripadvisor.com2.73%4
5Travelodge UKwww.travelodge.co.uk2.28%5
6Premier Innwww.premierinn.com1.57%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.44%7
8Hotels.comwww.hotels.com1.26%8
9ukcampsite.co.ukwww.ukcampsite.co.uk1.23%9
10Owners Directwww.ownersdirect.co.uk0.98%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com22.12%1
2Ryanairwww.ryanair.com18.38%2
3British Airwayswww.britishairways.com9.15%3
4Flybewww.flybe.com4.51%7
5bmibabywww.bmibaby.com4.24%5
6Jet2.comwww.jet2.com4.12%4
7Monarch.co.ukwww.monarch.co.uk3.71%8
8Virgin atlanticwww.virgin-atlantic.com3.64%6
9Thomson Airwaysflights.thomson.co.uk3.06%9
10aerlingus.comwww.flyaerlingus.com2.19%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.00%2.24%97.76%1
2easyjet0.89%36.44%63.56%2
3ryanair0.87%0.79%99.21%3
4thomas cook0.61%25.42%74.58%4
5aa route planner0.55%0.12%99.88%5
6train times0.43%1.67%98.33%7
7national rail0.42%0.46%99.54%6
8google earth0.36%1.80%98.20%9
9thomson0.36%0.59%99.41%-
10travelodge0.36%23.44%76.56%8

NB: Data courtesy of Experian Hitwise

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  1. The Week in Travel Tech - Pondering Google while trip planners squabble | Tnooz says:
    May 17, 2010 at 10:26 am

    [...] UK Travel Site Crunch: Data Week End May 8 2010 [...]

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