Tourist authorities in the Greek capital Athens demonstrated last week how to utilise social networks to inform visitors about disruption and disorder.
A strategy was put in place soon after it emerged that protests taking place during a national strike in the city were likely to cause problems or even danger to tourists.
Such a strategy is in stark contrast to recent problems elsewhere when the local tourist boards ignored (as in the case of Arizona) or were slow to react (such as Louisiana) to public sentiment around various problems occurring in their respective states.
Violence flared at various flashpoints around the city during a series of marches, but the stream indicates that rather than ignoring what was going on the DMO used the service for updates.
It even actively promoted a Twitter hashtag – #ATHsafety – for followers to use and share information on the ground.
The more immediate interaction experienced on Twitter was also carried over to the DMO’s Facebook page, where – once again – the organisation posted links to news stories about the protests and also offered advice to visitors.
Some observers might argue that a strategy might have been better served before the protests took place, warning inbound tourists as to potential danger in the city, but given how other DMOs have reacted recently the example of Athens is perhaps an indication that DMOs are beginning to understand how to use social media during crisis points.