Australia Travel Site Crunch: Data Week End May 8 2010

May 13, 2010 By 2 Comments

Most popular travel websites in Australia for the week ending May 8 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au15.52%1
2Flight Centrewww.flightcentre.com.au10.01%2
3Expedia Australiawww.expedia.com.au7.17%3
4Lastminute.com.auwww.lastminute.com.au5.61%4
5Expediawww.expedia.com3.07%5
6Airfares Flights Australiawww.airfaresflights.com.au2.86%6
7ZUJI Australiawww.zuji.com2.81%7
8Best Flightswww.bestflights.com.au2.78%8
9Jetabroadwww.jetabroad.com2.11%9
10EscapeTravelwww.escapetravel.com.au1.91%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.34%1
2TripAdvisorwww.tripadvisor.com5.39%2
3Totaltravel.comwww.totaltravel.com2.85%3
4Booking.comwww.booking.com2.53%4
5Stayzwww.stayz.com.au2.49%5
6ExplorOz - 4WD Australiawww.exploroz.com1.52%6
7HotelClubwww.hotelclub.com1.33%8
8Hotels.comwww.hotels.com1.24%7
9Check-in.com.auwww.check-in.com.au1.21%9
10ninemsn Traveltravel.ninemsn.com.au1.20%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Jetstar Airwayswww.jetstar.com28.22%3
2Virgin Bluewww.virginblue.com.au18.95%2
3Qantas Airwayswww.qantas.com.au18.38%1
4Tiger Airwayswww.tigerairways.com6.35%4
5AirAsiawww.airasia.com3.57%5
6Emirateswww.emirates.com2.31%6
7Singapore Airlineswww.singaporeair.com2.25%7
8Air New Zealand - Australiawww.airnz.com.au1.61%-
9Air New Zealandwww.airnz.co.nz1.56%10
10Vaustraliawww.vaustralia.com.au1.34%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.47%0.12%99.88%1
2jetstar1.38%1.05%98.95%3
3virgin blue1.02%35.13%64.87%2
4qantas0.79%8.47%91.53%4
5webjet0.63%0.03%99.97%5
6maps0.53%0.24%99.76%6
7flight centre0.52%50.70%49.30%7
8where is0.45%0.12%99.88%9
9wotif0.45%0.00%100%8
10jetstar.com0.42%1.32%98.68%-

NB: Data courtesy of Experian Hitwise

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