UK Travel Site Crunch: Data Week End May 15 2010

May 17, 2010 By 2 Comments

Most popular travel websites in the UK for the week ending May 15 2010:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.82%1
2Expedia.co.ukwww.expedia.co.uk8.09%2
3Thomas Cookwww.thomascook.com5.54%3
4lastminute.comwww.lastminute.com5.03%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.16%5
6First Choicewww.firstchoice.co.uk2.88%6
7Cheapflights.co.ukwww.cheapflights.co.uk2.68%8
8travelsupermarket.comwww.travelsupermarket.com2.36%7
9skyscannerwww.skyscanner.net2.25%10
10easyJet Holidaysholidays.easyjet.com2.24%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk7.24%1
2Booking.comwww.booking.com4.73%2
3LateRooms.comwww.laterooms.com3.21%3
4Travelodge UKwww.travelodge.co.uk2.74%5
5TripAdvisorwww.tripadvisor.com2.60%4
6Premier Innwww.premierinn.com1.68%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.59%7
8ukcampsite.co.ukwww.ukcampsite.co.uk1.23%9
9Hotels.comwww.hotels.com1.21%8
10Holiday Lettingswww.holidaylettings.co.uk0.97%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com21.51%1
2Ryanairwww.ryanair.com19.51%2
3British Airwayswww.britishairways.com10.15%3
4Flybewww.flybe.com4.36%4
5Jet2.comwww.jet2.com4.30%6
6bmibabywww.bmibaby.com4.08%5
7Monarch.co.ukwww.monarch.co.uk3.86%7
8Virgin atlanticwww.virgin-atlantic.com3.22%8
9Thomson Airwaysflights.thomson.co.uk2.83%9
10British Midland Airways (bmi)www.flybmi.com2.31%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1easyjet1.14%35.81%64.19%2
2ryanair1.10%0.60%99.40%3
3google maps1.00%1.77%98.23%1
4thomas cook0.60%20.80%79.20%4
5aa route planner0.54%0.40%99.60%5
6train times0.43%1.21%98.79%6
7national rail0.42%0.41%99.59%7
8travelodge0.40%38.41%61.59%10
9thomson0.39%0.51%99.49%9
10google earth0.36%2.55%97.45%8

NB: Data courtesy of Experian Hitwise

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