UK Travel Site Crunch: Data Week End May 22 2010

May 25, 2010 By 3 Comments

Most popular travel websites in the UK for the week ending May 22 2010:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.63%1
2Expedia.co.ukwww.expedia.co.uk7.95%2
3Thomas Cookwww.thomascook.com5.59%3
4lastminute.comwww.lastminute.com5.07%4
5First Choicewww.firstchoice.co.uk2.79%6
6TravelRepublic.co.ukwww.travelrepublic.co.uk2.77%5
7Cheapflights.co.ukwww.cheapflights.co.uk2.51%7
8travelsupermarket.comwww.travelsupermarket.com2.44%8
9easyJet Holidaysholidays.easyjet.com2.17%10
10skyscannerwww.skyscanner.net2.05%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1tripadvisor.co.ukwww.tripadvisor.co.uk7.27%1
2Booking.comwww.booking.com4.55%2
3LateRooms.comwww.laterooms.com3.23%3
4Travelodge UKwww.travelodge.co.uk2.78%4
5TripAdvisorwww.tripadvisor.com2.36%5
6Premier Innwww.premierinn.com1.67%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.48%7
8ukcampsite.co.ukwww.ukcampsite.co.uk1.45%8
9Hotels.comwww.hotels.com1.22%9
10Hoseasonswww.hoseasons.co.uk1.02%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com20.51%1
2Ryanairwww.ryanair.com18.66%2
3British Airwayswww.britishairways.com9.18%3
4Flybewww.flybe.com5.16%4
5Jet2.comwww.jet2.com4.64%5
6bmibabywww.bmibaby.com3.80%6
7Monarch.co.ukwww.monarch.co.uk3.63%7
8Virgin atlanticwww.virgin-atlantic.com3.33%8
9British Midland Airways (bmi)www.flybmi.com2.72%10
10Thomson Airwaysflights.thomson.co.uk2.56%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.01%1.75%98.25%3
2easyjet0.98%32.90%67.10%1
3ryanair0.95%0.82%99.18%2
4thomas cook0.61%18.61%81.39%4
5aa route planner0.59%0.21%99.79%5
6train times0.43%2.83%97.17%6
7national rail0.43%0.46%99.54%7
8travelodge0.39%35.65%64.35%8
9thomson0.37%0.48%99.52%9
10google earth0.37%2.24%97.76%10

NB: Data courtesy of Experian Hitwise

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Comments

  1. Hidden Worlds says:
    June 3, 2010 at 5:36 pm

    Hmm interesting, I have always used expedia, I had no idea there were any other sites as highly ranked as them.

    Reply

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