There’s clearly no end to Travelocity mascot Roaming Gnome’s enthusiasm for social media, this week trying location service FourSquare after its play on Chatroulette.
It turns out that the little fella, voiced by British comedian Harry Enfield, joined the FourSquare system last weekend ahead of a promotional trip to London to back a Virgin Atlantic route from Chicago.
The FourSquare service works by allowing users to check in at locations around the world and gain status points against the wider community if they visit a place regularly.
It uses mobile applications to track and manage the system for users and has grown rapidly over recent months, although it has rivals in the shape of Gowalla and will probably face stiff competition when Facebook inevitably launches a location-based check-in service.
A Travelocity official says Gnome’s latest foray into social media is “another effort that shows our strength in social media”.
The move follows Gnome’s experiment with random webcam system Chatroulette in April, a project which was well received by marketers at the company despite the controversial nature of the service.
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