Most popular New Zealand travel websites – June 5 2010

June 9, 2010 By 6 Comments

Most popular travel websites in New Zealand for the week ending June 5 2010:

[NB: Week-on-week comparisons will be available from June 12 2010]

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1House of Travelwww.houseoftravel.co.nz13.78%n/a
2Webjet New Zealandwww.webjet.co.nz11.62%n/a
3Expedia.co.nzwww.expedia.co.nz9.17%n/a
4Flight Centre New Zealandwww.flightcentre.co.nz7.59%n/a
5Expediawww.expedia.com4.53%n/a
6Jet Abroad - NZwww.jetabroad.co.nz3.61%n/a
7Webjet Australiawww.webjet.com.au2.58%n/a
8Kayakwww.kayak.com1.77%n/a
9Orbitzwww.orbitz.com1.75%n/a
10Jetabroadwww.jetabroad.com1.60%n/a

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com4.38%n/a
2Stuff - Travelwww.stuff.co.nz/travel4.29%n/a
3Wotif.comwww.wotif.com4.28%n/a
4HolidayHouses.co.nzwww.holidayhouses.co.nz2.43%n/a
5Jasons Travel Mediawww.jasons.co.nz2.29%n/a
6AA New Zealand Travel Guidewww.aatravel.co.nz2.11%n/a
7New Zealand Tourism Onlinewww.tourism.net.nz2.04%n/a
8Booking.comwww.booking.com1.78%n/a
9Book A Bachwww.bookabach.co.nz1.64%n/a
10Mt Ruapehuwww.mtruapehu.com1.64%n/a

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz60.76%n/a
2Jetstar Airwayswww.jetstar.com7.44%n/a
3Fly Pacific Bluewww.flypacificblue.com4.72%n/a
4Virgin Bluewww.virginblue.com.au4.50%n/a
5Air New Zealandwww.airnz.com3.90%n/a
6Qantas Airwayswww.qantas.com.au2.90%n/a
7My Air New Zealandwww.myairnz.co.nz2.62%n/a
8Singapore Airlineswww.singaporeair.com2.06%n/a
9Emirateswww.emirates.com1.76%n/a
10Air New Zealand Promotionserequest.airnz.co.nz0.79%n/a

NB: Data courtesy of Experian Hitwise

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Comments

  1. Sara Borghi says:
    June 9, 2010 at 3:22 am

    Thanks for the stats!

    Looking forward to Australia :)

    Cheers!

    Sara

    Reply
    • Kevin May Kevin May says:
      June 9, 2010 at 3:24 am

      @sara – we doubled our coverage area this week, now includes NZ, Canada, France, Singapore as well as UK, US, Hong Kong and Australia.

      We spread them through the week to fit time zones, etc.

      Reply
  2. Gail Gillespie says:
    June 22, 2010 at 1:16 am

    I’m interested in the criteria for the most popular. These are all commercial websites…..those of us with information websites are never going to compete with those.

    Is that the idea?

    Reply
  3. Kevin May Kevin May says:
    June 22, 2010 at 1:47 am

    @gail

    thanks for the comment. We simply receive these weekly charts from audience measurement service experian Hitwise. The industry is segmented into these three categories and as yet information sites are not included. Hitwise will happily answer any further questions for you. Sorry I’m not much help with this.

    Reply

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