Directline Holidays boasts traffic and sales jump

July 1, 2010 By 2 Comments

directline holidaysTrebles all round it appears at Directline Holidays after releasing annual performance data indicating solid sales and traffic growth in 2009.

The online travel agency says visits to its website increased by 26% during 2009, crediting an effort on bolstering its presence in search engine optimisation.

During 2009 the increase in traffic led to the site seeing around 19 million visits, chief executive Maria Whiteman says.

Directline is widely recognised as a strong performer in search engines despite the powerful presence of rival OTAs such as Expedia, Lastminute.com and Travelrepublic all ahead in terms of traffic.

The agency was singled out by Greenlight Search in April 2010 as the most visible travel site in the UK for key travel-related search terms.

Whiteman says sales at the agency grew by 50% in 2009 to ÂŁ50 million.

Directline was one of several contenders tipped in June this year to be on Thomas Cook‘s acquisition hitlist of other businesses to help it establish an online travel agency in Europe.

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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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