Trebles all round it appears at Directline Holidays after releasing annual performance data indicating solid sales and traffic growth in 2009.
The online travel agency says visits to its website increased by 26% during 2009, crediting an effort on bolstering its presence in search engine optimisation.
During 2009 the increase in traffic led to the site seeing around 19 million visits, chief executive Maria Whiteman says.
The agency was singled out by Greenlight Search in April 2010 as the most visible travel site in the UK for key travel-related search terms.
Whiteman says sales at the agency grew by 50% in 2009 to ÂŁ50 million.