EasyVoyage snaps up Independent newspaper travel search job

French travel search and content provider EasyVoyage is attempting to cement a stronger position in the UK by partnering with The Independent newspaper.

independent travel search

The company will provide search tools for flights, hotels and car hire as part of a white label deal with the Indy.

The search modules will feature on the travel and business landing pages on the Indy website as well as a larger portal-style search page which also features pre-populated hotel links to the most popular destinations.

The results pages will feature the same filtering tools available on the existing EasyVoyage website. EasyVoyage has a similar white label deal with Le Monde in France.

The partnership comes eight months after EasyVoyage secured a funding round of Euro 31.6 million in what was said to be the fifth biggest technology investment up until October 2009.

At the time the company reigned its projection of a UK top five finish by the end of 2009 for its 10-month old site and said instead it expected a top ten placing during the first quarter of 2010 – something it has also failed to achieve so far this year, according to weekly Hitwise data.

The metasearch company said  it would use the money as a warchest for new acquisitions around Europe after launching a number of country sites around the continent over the past few years.

A site for the German market launched in November 2009.

Comments

  1. Will says:

    Partnerships like these always sound nice on paper, but are usually fairly irrelevant from a business perspective.

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