Most popular UK travel websites – July 17 2010

July 20, 2010 By 2 Comments

Most popular travel websites in the UK for the week ending July 17 2010:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.88%1
2Expedia.co.ukwww.expedia.co.uk7.47%2
3Lastminute.comwww.lastminute.com5.51%3
4Thomas Cookwww.thomascook.com5.34%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.24%5
6travelsupermarket.comwww.travelsupermarket.com2.92%6
7First Choicewww.firstchoice.co.uk2.90%7
8Cheapflights.co.ukwww.cheapflights.co.uk2.49%8
9On the Beachwww.onthebeach.co.uk2.23%10
10teletext Holidayswww.teletextholidays.co.uk2.17%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.co.uk8.23%1
2Booking.comwww.booking.com4.84%2
3LateRooms.comwww.laterooms.com3.25%3
4TripAdvisorwww.tripadvisor.com2.34%4
5Travelodge UKwww.travelodge.co.uk2.29%5
6Premier Innwww.premierinn.com1.68%6
7ukcampsite.co.ukwww.ukcampsite.co.uk1.48%7
8Hotels.comwww.hotels.com1.37%8
9InterContinental Hotels Groupwww.ichotelsgroup.com1.28%9
10Owners Directwww.ownersdirect.co.uk0.97%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com22.16%1
2Ryanairwww.ryanair.com17.18%2
3British Airwayswww.britishairways.com9.14%3
4Jet2.comwww.jet2.com4.81%4
5bmibabywww.bmibaby.com4.80%5
6Flybewww.flybe.com4.69%6
7Monarch.co.ukwww.monarch.co.uk4.03%7
8Virgin atlanticwww.virgin-atlantic.com3.40%8
9Thomson Airwaysflights.thomson.co.uk3.00%9
10flythomascook.comwww.flythomascook.com2.10%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps0.87%1.85%98.35%1
2ryanair0.80%2.38%97.62%2
3easyjet0.79%5.92%94.08%3
4thomas cook0.72%1.48%98.52%5
5aa route planner0.53%0.11%99.89%4
6thomson0.45%0.52%99.48%8
7travelodge0.43%48.28%51.72%6
8trip advisor0.42%49.32%50.68%7
9national rail0.40%0.21%99.79%9
10train times0.40%1.37%98.63%10

NB: Data courtesy of Experian Hitwise

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