Easyjet tests new website on quieter regional site

Visitors to the Catalan version of Easyjet.com over the past few months may have noticed something slightly different about the airline’s website.

The low cost carrier has switched some of the functionality around on its homepage to give more exposure to the deals, offers and other channels it offers.

Existing site:

easyjet old

Catalan version:

easyjet new

Cosmetically the site has some changes being tested, as well as the core search tools taking a different position elsewhere on the homepage.

An official says the changes have been tested for “several  months” on the Catalan site only, primarily because of lower traffic volumes.

Interestingly the pilot appears not have fuelled any wider and immediate changes to the rest of the EasyJet system, with an official confirming the test was isolated to the Catalan version and alterations based on it are not expected elsewhere.

One area to note is that the design work on the Catalan site almost mirror that belonging to new search modules being used on the EasyJet Facebook page.

Comments

  1. Atenas says:

    Give your readers what they are looking for, not what you think will gain stumbles, faves in technorati or diggs

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