Most popular UK travel websites – July 31 2010

August 3, 2010 By 1 Comment

Most popular travel websites in the UK for the week ending July 31 2010:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.09%1
2Expedia.co.ukwww.expedia.co.uk7.79%2
3Lastminute.comwww.lastminute.com6.13%3
4Thomas Cookwww.thomascook.com5.71%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.01%5
6travelsupermarket.comwww.travelsupermarket.com2.87%6
7First Choicewww.firstchoice.co.uk2.60%7
8Travelzoo UKwww.travelzoo.com/uk2.56%10
9Cheapflights.co.ukwww.cheapflights.co.uk2.44%8
10teletext Holidayswww.teletextholidays.co.uk2.22%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.co.uk8.24%1
2Booking.comwww.booking.com4.79%2
3LateRooms.comwww.laterooms.com3.08%3
4TripAdvisorwww.tripadvisor.com2.23%4
5Travelodge UKwww.travelodge.co.uk2.12%5
6Premier Innwww.premierinn.com1.71%6
7ukcampsite.co.ukwww.ukcampsite.co.uk1.60%7
8InterContinental Hotels Groupwww.ichotelsgroup.com1.46%8
9Hotels.comwww.hotels.com1.38%9
10Hoseasonswww.hoseasons.co.uk1.00%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com22.31%1
2Ryanairwww.ryanair.com17.31%2
3British Airwayswww.britishairways.com8.58%3
4Jet2.comwww.jet2.com4.97%4
5Flybewww.flybe.com4.31%6
6bmibabywww.bmibaby.com4.13%5
7Monarch.co.ukwww.monarch.co.uk3.88%7
8British Midland Airways (bmi)www.flybmi.com3.46%-
9Virgin atlanticwww.virgin-atlantic.com3.30%8
10Thomson Airwaysflights.thomson.co.uk2.96%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps0.88%1.71%98.29%1
2thomas cook0.77%1.30%98.70%2
3easyjet0.76%7.52%92.48%3
4ryanair0.76%1.87%98.13%4
5aa route planner0.63%0.13%99.87%5
6thomson0.50%0.21%99.79%6
7trip advisor0.46%49.34%50.66%7
8travelodge0.45%47.70%52.30%8
9train times0.41%1.03%98.97%9
10national rail0.41%0.18%99.82%10

NB: Data courtesy of Experian Hitwise

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